Google SERP
Google SERP
Description
Google SERP (Search Engine Results Page) is the page displayed by Google in response to a user’s query, featuring a mix of traditional blue links and Rich Elements like Knowledge Panels, featured snippets, videos, and AI Overviews—all designed to deliver the most relevant and useful information.
Posts tagged with Google SERP
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
How Maryanna Franco completely updated the Google search and AI results after her name change in just 7 days (and why it matters for business)
Changing your name isn’t just about getting new business cards - it’s about taking control of how the world, Google, and AI see you. Seven days ago, Maryanna Franco made...
How to Build a Robust Brand Identity Online When You Have a Common Name
Google is the primary information portal in the digital ecosystem. As its algorithms grow smarter, Google regularly updates Knowledge Panels to reflect its understanding of relationships between people and businesses...
Knowledge Panel Sprouts on Google: What You Need to Know
In this article you will learn what a Knowledge Panel Sprout is, why they are important, and how you can grow a sprout into a blossoming, information-rich Knowledge Panel on...
The Blue Link Algorithm in SEO: What You Need to Know
What is the Blue Link Algorithm in SEO? The Blue Link Algorithm is the ‘original’ algorithm used by search engines like Google and Bing to rank and present the ten...
Topical Authority in SEO: What You Need To Know
What Is Topical Authority in SEO? Topical authority in Search Engine Optimisation (SEO) refers to a demonstrated level of expertise and knowledge in a particular field or topic. It is...
Google’s Knowledge Vault: What You Need To Know
What is Google’s Knowledge Vault? Simple definition of the Knowledge Vault The Google Knowledge Vault is Google’s principal Knowledge Graph. The database stores information that is considered facts by Google’s...
beginner’s in-depth guide to search engine optimization and how it works
originally published on semrush december 23, 2020 (jason barnard) what is seo (search engine optimization)? seo is the art and science of convincing search engines, such as google, yahoo, and bing...
What is Google’s Search Generative Experience (Now Called AI Overviews)
Google’s Search Generative Experience (SGE) is a dynamic Knowledge Panel about a topic or Named Entity, such as a company or a person. SGE creates a dynamic Knowledge Panel using...
Finding a Google Knowledge Panel: What You Need to Know
In this article you will learn different techniques for finding a Knowledge Panel on Google. Importantly, sometimes a Knowledge Panel doesn’t trigger on a Brand SERP (the search result for...
Schema Markup in SEO: What You Need To Know
In this article you will learn how Schema Markup helps with SEO, Brand SERP optimisation and Knowledge Panel management. What is a Schema Markup in SEO? Schema Markup is a...
Right Rail of a Google SERP: What You Need To Know
What is the Right Rail of a Google SERP? The Right Rail of a Google SERP is the right hand side of a SERP (Search Engine Results Page) on desktop. ...
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