Jason Barnard speaking: Drowning imperfect and negative results. Finding the opportunities. Now, what’s the situation? You have a negative or imperfect result on page one that you haven’t managed to...
Jason Barnard speaking: Twitter Boxes. Why are they important and how do you get them? The situation: Twitter feeds directly into Google, Twitter tweets right into Google’s ear. That means anything...
Jason Barnard speaking: Image Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Image Boxes and they bring multiple advantages. If the image is a good quality, it brings a...
Jason Barnard speaking: How ranking works. The situation: when you’re doing SEO, it’s really, really important to understand the mechanisms behind Google’s ranking system. I call it Darwinism in Search and...
Jason Barnard speaking: Improving other results you partially control. What’s the situation? We’ve looked at social media sites and that’s a pretty obvious set of sites where you have some control....
Jason Barnard is the CEO of Kalicube®, a marketing agency specializing in Brand SERPs and Knowledge Panels. Jason is one of the most charismatic figures in the world of SEO....
In this 30 minutes webinar, Jason Barnard explains how Google calculates rankings for the blue links and for the rich elements such as the featured snippet, image boxes, video boxes,...
If you want to convince a prospect searching your brand name, you need rich elements such as Video Boxes, Twitter boxes, Image Boxes, Knowledge Panel, Reviews… But how do you...
Published on Found June 17, 2019 (Greg Jacobs) (Darwinism in Search - The future of SERPs in the Wayback Machine) This is the part of the article that cites Jason...
Published on Marketmuse January 28, 2021 (Stephen Jeske) Everything you wanted to know about brand SERPs but were afraid to ask. Jason Barnard (The Brand SERP Guy®) sat down with...
Published on Wordlift February 19,2021 (Jason Barnard) Educated, polite people shouldn’t care about what other people think about them. It would be vanity. That’s most usually true, but there’s an...
Originally Published on SearchEngineJournal May 20, 2020 (Jason Barnard) Bing has a whole page algorithm that organizes the content of the SERP before displaying it to the user. Learn how...
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