“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization Brand-trigger phrases (also known as AI matchphrases) are the next evolution of traditional SEO keywords. They’re designed...

A Brand-Trigger Phrase™ (or AI matchphrase) is the modern equivalent of “keyword” in traditional SEO Definition of a brand-trigger phrase A brand-trigger phrase is any user query or engine response...

Most entrepreneurs think that if they “train” their own ChatGPT with their content, they’re winning in the AI era. They’re not. They’re invisible. Here’s the truth: there’s a massive difference...

If you’ve heard terms like Answer Engine Optimization, Ask Engine Optimization, Assistive Engine Optimization, Generative Engine Optimization (GEO), Search Experience Optimization (SXO), Conversational Optimization, Generative Search Optimization (GSO), Zero-Click Optimization,...

“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization /Answer Engine Optimization Below is a strategic set of Brand-Trigger Phrase™s (the modern replacement for keywords) that...

When people talk about online reputation management (ORM), they usually think of traditional PR agencies scrambling to bury negative articles with dozens of blog posts or spinning up throwaway websites...

Follow-up to The 3 big reasons why every entrepreneur must optimize their digital personal brand Let’s talk about something most entrepreneurs avoid until it’s too late: your legacy. Not the theoretical,...

When you understand the mechanics of how Google and AI engines interpret, display, and recommend information about entities (people, companies, products), you hold the keys to online visibility in search...

“Why aren’t decision-makers seeing the real me online?” As an entrepreneur, the hard truth is this: a huge part of your success depends on how well machines understand you. Every...

Jason Barnard is a world-leading authority in digital marketing, particularly in the fields of optimization for AI such as ChatGPT (AEO), Brand SERP optimization and Knowledge Panel management. With over...

Jason Barnard is a globally recognized authority in brand management, particularly in optimizing  for AI such as ChatGPT (AEO), Brand SERPs (Search Engine Results Pages) and managing Google’s Knowledge Panels....

Jason Barnard is a globally recognized expert in Online Reputation Management, leveraging over 25 years of experience in digital marketing to help individuals and businesses control their online narratives. As...

Press mentions of Jason Barnard’s awards. Jason Barnard wins Davey Awards 2008 Gold for Technological Innovation - UpToTen and Boowa & Kwala Websites UpToTen.com was a groundbreaking edutainment platform Jason built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned a prestigious Gold Davey Award from the Academy...

The Hidden Gatekeepers of Your Success: How to Make Google and AI Say ‘Yes’ to Your Personal Brand Paperback - June 13, 2025 by Jason Barnard (Author) You’re not being misrepresented. You’re being misunderstood. And that’s costing you real money. Every day, AI platforms like Google, ChatGPT, Perplexity, and Copilot are shaping how the world sees you....

Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...

Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...

A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...

Kalicube: The World Leader in Digital Brand Engineering Because When Machines Make Decisions About You, You Need to Take Control Kalicube Gives You Control Over Your Digital Narrative Kalicube® is a premium Digital Branding Consultancy for entrepreneurs in the AI era founded in 2015 by Jason Barnard. Leveraging 3 billion data points, Kalicube gives entrepreneurs...

Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...

Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.

Need to Contact Jason Barnard? Have a question or want to collaborate? Fill out the form below and get in touch! Why You’re Here (And Why That’s Brilliant) You’ve landed on my contact page. That already tells me something: You’re smart enough to know that the next step in building your brand’s digital presence isn’t...