Article by Jason Barnard, published by Search Engine Land A name mix-up in Google’s Knowledge Graph sent credibility to the wrong Danny Goodwin. Here’s how it got untangled. For over a decade,...

With a deep focus on personal brand intelligence, Jason helps CEOs, founders, and executives shape how they are perceived by search engines and AI assistants, ensuring their digital brand narrative...

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023...

The biggest and most clear update in Google’s Knowledge Vault happened in 2023! And that Knowledge Vault (Main Knowledge Graph) update cascaded delightfully into the September core update (see below)....

The biggest and most clear update in Google’s Knowledge Vault happened in 2023! Kalicube® discovered it and has analysed the update and already has the action items agencies need to...

What is Google’s Knowledge Graph? Google’s Knowledge Graph is a machine-readable encyclopedia of facts Google understands about the world. Google has multiple knowledge graphs, including Google Maps, Google Books, Google...

What is the easiest way to find the KGMID? The easiest way to find the Google Knowledge Graph ID (KGMID) is to use the “Share” feature in the Knowledge Panel. ...

Kalicube implements The Kalicube Process™ in three phases called Understandability, Credibility and Deliverability. The phases are implemented in conjunction with the brand needs, goals and resources to ensure optimal results. ...

the kpi for The Kalicube Process™ is a brand serp you own. your brand dominates every result on the page and tells the story you want to tell. the in-search...

In this article you will learn what a Knowledge Panel Sprout is, why they are important, and how you can grow a sprout into a blossoming, information-rich Knowledge Panel on...

What is Entity Maturity in SEO? Entity Maturity is the degree of understanding, and in particular the confidence in that understanding, that Google has gained over time. It is a...

Press mentions of Jason Barnard’s awards. Jason Barnard wins Davey Awards 2008 Gold for Technological Innovation - UpToTen and Boowa & Kwala Websites UpToTen.com was a groundbreaking edutainment platform Jason built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned a prestigious Gold Davey Award from the Academy...

Jason has recorded 6 music albums that are on Spotify , YouTubeMusic and Deezer. He has also hosted hundreds of podcast episodes that you can find on Soundcloud, Apple Podcasts, Google Podcasts, Spotify and other podcast platforms. He has also guested on many podcasts. Some places to listen to Jason’s music and podcasts: With Jason...

A list of songs I have recorded that were released on music albums. Song Recordings Where Jason Barnard is Credited as a Musician A listing of all commercial recordings where Jason Barnard is credited as a musician. The Barking Dogs, Boowa and Kwala… perhaps in the future there will be more… Hold onto your hat...

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.