what is The Kalicube Process™? the kalicube process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem....
Phase 1: Understandability (Months 1-3) Primary Goal: Ensure humans, search engines (especially Google) and AI Engines (such as Gemini, ChatGPT, Perplexity) understand exactly who you are, what you do, and...
Published on Search Engine Land (Jason Barnard) This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. The May 2024 Google leak has...
Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...
Getting Your Entity Into Google’s Knowledge Vault Jason Barnard speaking: Hi. As you have seen in previous lessons, Google has multiple Knowledge Graph Verticals including Google Books, Google Maps, and the...
How a Knowledge Panel Is Built Jason Barnard speaking: Hi and welcome. One thing that is often overlooked is how Google actually builds a Knowledge Panel. As we have seen, a...
What Information Does Google Show in Knowledge Panels? Jason Barnard speaking: Hi. What information does Google show in a Knowledge Panel? Obviously, that depends on the entity type and many other...
Jason Barnard speaking: Hi, and welcome. You might think that all Knowledge Panels are directly linked to Google’s Main Knowledge Graph, which we can also call the Knowledge Vault. This isn’t...
Jason Barnard speaking: Hi there. This lesson is all about joining the dots using Schema.org Markup. This is the geeky way to join the dots. It is very powerful. So if...
Press mentions of Jason Barnard’s awards. Jason Barnard wins Davey Awards 2008 Gold for Technological Innovation - UpToTen and Boowa & Kwala Websites UpToTen.com was a groundbreaking edutainment platform Jason built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned a prestigious Gold Davey Award from the Academy...
Jason has recorded 6 music albums that are on Spotify , YouTubeMusic and Deezer. He has also hosted hundreds of podcast episodes that you can find on Soundcloud, Apple Podcasts, Google Podcasts, Spotify and other podcast platforms. He has also guested on many podcasts. Some places to listen to Jason’s music and podcasts: With Jason...
A list of songs I have recorded that were released on music albums. Song Recordings Where Jason Barnard is Credited as a Musician A listing of all commercial recordings where Jason Barnard is credited as a musician. The Barking Dogs, Boowa and Kwala… perhaps in the future there will be more… Hold onto your hat...
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.