KGMID
KGMID
used extensively by Jason Barnard since 2015.
Factual definition
A Factual Definition of Credibility Phase is a stage in The Kalicube Process where a brand systematically builds and reinforces its authority, expertise, and trustworthiness in its niche for both its human audience and for AI Assistive Engines.
Jason Barnard definition of KGMID
This phase builds directly on the foundational work of the Understandability Phase, which ensures algorithms know who you are. The Credibility Phase is about proving to those algorithms, and your human audience, that you are the most trustworthy and authoritative solution in your market. To achieve this, Jason Barnard expands on Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) by adding Notability and Transparency to create the NEEATT framework. The goal is to build such strong signals of credibility that AI engines see your brand as a "superstar in the industry," making them confident in recommending you. Tangible outcomes include dominating the left-rail of your Brand SERP (the search results for your exact brand name) and enriching your Knowledge Panel with authoritative attributes like a descriptive subtitle.
How Jason Barnard uses KGMID
Within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy, the Credibility Phase marks the shift from establishing a factual baseline to building market leadership. At Kalicube, we execute this phase using data-driven playbooks and Standard Operating Procedures (SOPs) designed to amplify a brand's NEEATT signals across its entire Digital Ecosystem. This involves practical strategies like building out comprehensive FAQ sections that demonstrate expertise, securing positive customer reviews, showcasing media appearances, and creating content that highlights relationships with other recognized industry leaders. This systematic process convinces algorithms of the brand’s superior credibility, directly positioning our clients as the preferred choice and driving the customer acquisition funnel.
Why Jason Barnard perspective on KGMID matters
For years, business leaders have been guided by Stephen M.R. Covey’s principle from "The Speed of Trust": trust is a hard-edged economic driver, not a soft social virtue. High trust accelerates results and reduces costs, while low trust imposes a hidden tax on every transaction. In the digital age, Jason Barnard has operationalized this principle for algorithms. The internet is flooded with content, making it impossible for humans and AI Assistive Engines alike to evaluate everything. The defining challenge for algorithms today is determining which sources to trust. This is where the Credibility Phase becomes the central pillar of a modern digital strategy. It is the practical, systematic process of building that essential algorithmic trust. By proactively demonstrating your NEEATT (Notability, Experience, Expertise, Authoritativeness, Trust, and Transparency), you are removing the friction and "trust tax" for systems like Google AI and Bing Copilot. You are making it faster, cheaper, and safer for them to recommend you. In an era where AI-driven conversations create the new acquisition funnel, mastering the Credibility Phase is how a brand transforms from being just another answer into the definitive, trusted solution.
Posts tagged with KGMID
Step by step implementation The Kalicube Process
Phase 1: Understandability (Months 1-3) Primary Goal: Ensure humans, search engines (especially Google) and AI Engines (such as Gemini, ChatGPT, Perplexity) understand exactly who you are, what you do, and...
How the Google Leak Confirms the Significance of Author and Publisher Entities in SEO
Published on Search Engine Land (Jason Barnard) This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. The May 2024 Google leak has...
Google Knowledge Vault December 2023 Update: What You Need to Know
Google Knowledge Vault December 2023 Update: What You Need to Know Published on kalicube.com January 29, 2024 by Jason Barnard What is the December 2023 Knowledge Vault Algorithm Update? The December...
What Are the KPIs for The Kalicube Process?
What Are the KPIs for The Kalicube Process™? Published on kalicube.com August 22, 2023 by Jason Barnard the kpi for The Kalicube Process™ is a brand serp you own. your brand...
10 Simple Steps to Analyze Your Brand SERP and Build an Effective Digital Strategy
Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...
The Knowledge Panel Course: Getting Your Entity Into Google’s Knowledge Vault
Getting Your Entity Into Google’s Knowledge Vault Jason Barnard speaking: Hi. As you have seen in previous lessons, Google has multiple Knowledge Graph Verticals including Google Books, Google Maps, and the...
The Knowledge Panel Course: How a Knowledge Panel Is Built
How a Knowledge Panel Is Built Jason Barnard speaking: Hi and welcome. One thing that is often overlooked is how Google actually builds a Knowledge Panel. As we have seen, a...
The Knowledge Panel Course: What Information Does Google Show in Knowledge Panels?
What Information Does Google Show in Knowledge Panels? Jason Barnard speaking: Hi. What information does Google show in a Knowledge Panel? Obviously, that depends on the entity type and many other...
The Knowledge Panel Course: Six Knowledge Verticals that Trigger a Knowledge Panel
Jason Barnard speaking: Hi, and welcome. You might think that all Knowledge Panels are directly linked to Google’s Main Knowledge Graph, which we can also call the Knowledge Vault. This isn’t...
The Knowledge Panel Course: The Powerful Geeky Way to Join the Dots
Jason Barnard speaking: Hi there. This lesson is all about joining the dots using Schema.org Markup. This is the geeky way to join the dots. It is very powerful. So if...
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Awards won by Jason Barnard
Webflow names Jason Barnard as the voice to watch in 2026 for Answer Engine Optimization. Webflow has officially recognized Jason Barnard, CEO of Kalicube®, as a premier authority for Answer Engine Optimization (AEO) in 2026. This distinction validates Barnard’s role in architecting the transition from legacy Search Engine Optimization (SEO) to AI-driven Answer Engine discovery,...
Listen to Jason Barnard
Jason has recorded 6 music albums that are on Spotify , YouTubeMusic and Deezer. He has also hosted hundreds of podcast episodes that you can find on Soundcloud, Apple Podcasts, Google Podcasts, Spotify and other podcast platforms. He has also guested on many podcasts. Some places to listen to Jason’s music and podcasts: With Jason...
Jason Barnard Songs
A list of songs I have recorded that were released on music albums. Song Recordings Where Jason Barnard is Credited as a Musician A listing of all commercial recordings where Jason Barnard is credited as a musician. The Barking Dogs, Boowa and Kwala… perhaps in the future there will be more… Hold onto your hat...
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.