Knowledge Graphs

Knowledge Graphs

Description
Structured databases of entities, attributes, and relationships used by Google, Bing, and AI systems to understand and represent real-world concepts.
The Knowledge Graphs definition
Knowledge Graphs are structured databases of entities, attributes, and relationships used by Google, Bing, and AI systems to understand real-world concepts. They form the semantic memory layer of search and AI.
How Jason Barnard uses Knowledge Graphs definition
We optimize for Knowledge Graph inclusion by defining the Entity Home, creating consistent signals, and repeating key facts across first, second, and third-party sources.
Why Knowledge Graphs matters to digital marketers
Knowledge Graphs determine who gets a Knowledge Panel, who gets recommended by AI, and which entities show up in carousels and AI summaries. If you're not in the graph, you're invisible in entity-first search.
Posts tagged with Knowledge Graphs

Knowledge Graphs & SEO: The next chapter | #KnowCon2020 Workshop

A talk by Dawn Anderson (Bertey), David Amerland (Davidamerland.com), Jason Barnard (Kalicube®), Hamlet Batista (RankSense) &Andrea Volpini (Wordlift). “Knowledge Graph” is an overloaded term Today Knowledge Graphs are becoming mainstream,...

AIEntityGoogle+15 more
May 28, 2021 Jason Barnard

Kalicube Tuesdays

Digital Marketing Livestream Event Series “Kalicube® Tuesdays” is a popular series of digital marketing events that livestream to YouTube, Twitter, LinkedIn and Facebook. It is organised by Kalicube® and hosted...

AIBingBrand+37 more
May 23, 2021 Jason Barnard

The Knowledge Panel Course: Getting Your Entity Into Google’s Knowledge Vault

Getting Your Entity Into Google’s Knowledge Vault Jason Barnard speaking: Hi. As you have seen in previous lessons, Google has multiple Knowledge Graph Verticals including Google Books, Google Maps, and the...

AIBingBrand+27 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: How a Knowledge Panel Is Built

How a Knowledge Panel Is Built Jason Barnard speaking: Hi and welcome. One thing that is often overlooked is how Google actually builds a Knowledge Panel. As we have seen, a...

AIBrandBrand SERP+29 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: The Three Google Knowledge Algorithms

Jason Barnard speaking: Hi and welcome. You now know how a Knowledge Panel is built, which vertical Knowledge Graphs are available to you, and how to get into the Knowledge Vault....

AIAuthoritative SourcesBing+25 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: How Google’s Knowledge Graph Works

Jason Barnard speaking: Hi there. In this lesson, I’ll explain how a Knowledge Graph works. Understanding this is hugely helpful when adding information to a Knowledge Graph from the outside, which...

AIAmazonCompany+22 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: Six Knowledge Verticals that Trigger a Knowledge Panel

Jason Barnard speaking: Hi, and welcome. You might think that all Knowledge Panels are directly linked to Google’s Main Knowledge Graph, which we can also call the Knowledge Vault. This isn’t...

AIBingBrand+31 more
Apr 21, 2021 Jason Barnard

Introduction to the Knowledge Panel Course

Introduction to the Knowledge Panel Course Jason Barnard speaking: Hi, and welcome to the Knowledge Panel course. I’m Jason Barnard, and I’m your tutor. I’ve been studying, experimenting, and tracking thousands...

AIBrandBrand Search+22 more
Apr 21, 2021 Jason Barnard

Jason Barnard – The Brand SERP Guy & Knowledge Graph Expert

Jason Barnard is the CEO of Kalicube®, a marketing agency specializing in Brand SERPs and Knowledge Panels. Jason is one of the most charismatic figures in the world of SEO....

AIAmazonAuthoritative Sources+46 more
Apr 2, 2021 Jason Barnard

Learn from the Show with Jason Barnar‪d‬

Throwdown Podcaster Jason Barnard, host of With Jason Barnard Grow as a podcaster Grow your audience Pick the platform that you like Grow your return on investment [00:00:00] Elzie D. Flenard...

AIBingBrand+20 more
Mar 15, 2021 Jason Barnard

Episode 7: The Knowledge Graph – How Well is Google doing in ‘understanding the world’?

Knowledge Graphs are particularly appropriate to the continuous flow of large amounts of data from diverse, heterogeneous sources where the ontology of the data can be extended and revised algorithmically...

GoogleJason BarnardKnowledge Graph+5 more
Mar 11, 2021 Jason Barnard

Knowledge Graphs and Panels

On Friday, April 24th we are joined by Jason Barnard, Andrea Volpini and Dixon Jones who will share their insights about Knowledge Graphs and Panels. Jason Barnard is The Brand...

Artificial IntelligenceBrandBrand SERP+16 more
Mar 10, 2021 Jason Barnard
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