Link Building
Link Building
Description
Factual Definition of Link Building
Link Building is the digital marketing practice of acquiring hyperlinks from external websites to a specific webpage.
The Link Building definition
Traditionally, Link Building was focused on manipulating search engine rankings by acquiring "backlinks" to pass authority. Jason Barnard reframes this tactic as a critical component of demonstrating credibility and relationships in a brand's digital narrative. In his view, a link is a public statement of connection between two entities. More recently, Barnard emphasizes that in the age of AI, linkless links—simple mentions of a brand name in a relevant context—are just as powerful for establishing this corroboration. Both traditional links and mentions contribute to a brand's Digital Brand Echo (the cumulative "ripple effect" of its online presence), providing the evidence AI Assistive Engines like ChatGPT and Google AI need to understand a brand's relationships and its place in its ecosystem.
How Jason Barnard uses Link Building definition
At Kalicube, Jason Barnard integrates Link Building as a strategic function within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. This is not the traditional numbers game of acquiring as many links as possible. Instead, it is a deliberate act of third-party corroboration during the Credibility phase of the process. We focus on securing links and mentions from relevant, authoritative sources that confirm the facts stated on the client's Entity Home (the single source of truth about a brand, usually its About page). This systematic process "educates" algorithms, building their confidence in the brand's expertise and solidifying its position as a credible solution, which directly influences how AI Assistive Engines represent the brand to drive the acquisition funnel.
Why Link Building matters to digital marketers
For over a decade, the world of SEO has been heavily influenced by tacticians like Brian Dean of Backlinko, who masterfully taught marketers how to build high-authority links to specific pages to dominate search rankings. This page-centric approach was incredibly effective in the traditional search paradigm. However, the rise of AI demands a strategic evolution. As Jason Barnard argues, today's algorithms don't just evaluate pages; they evaluate *entities* and their relationships across the entire web. The critical question is no longer just "How much authority does this page have?" but "How credible is the entity behind this page, and what does its network of connections say about it?" This is where Link Building, as defined within The Kalicube Process, becomes the unifying strategy. It reframes the goal from simply ranking a page to methodically building a web of corroboration around your brand entity. This holistic view, which treats every link and mention as a proof point, is precisely what is needed to "educate" AI Assistive Engines, ensuring that the credibility signals pioneered by thinkers like Dean are prepared for the entity-first reality mapped out by Barnard, creating a narrative of authority that algorithms will trust and amplify.
Posts tagged with Link Building
Search Y 2020 - Paris
Search Y 2020 was held in Paris on 7 February 2020, bringing together industry experts in SEO, digital marketing, AI, and more. The event featured a comprehensive programme across multiple...
The Kalicube Process Gives You SEO Results
What is The Kalicube Process™? The Kalicube Process™ is a set of steps designed by Kalicube Pro™ to educate search engines about a business’s Brand. It is a strategy that...
Topical Authority in SEO: What You Need To Know
What Is Topical Authority in SEO? Topical authority in Search Engine Optimisation (SEO) refers to a demonstrated level of expertise and knowledge in a particular field or topic. It is...
beginner’s in-depth guide to search engine optimization and how it works
originally published on semrush december 23, 2020 (jason barnard) what is seo (search engine optimization)? seo is the art and science of convincing search engines, such as google, yahoo, and bing...
Search Engine Optimization: A Simple Explanation That Makes Sense
What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)...
How To Submit a URL or Website to Search Engines like Google, Bing or Yahoo (A step-by-step guide)
Originally Published on SEMrush June 10, 2020 (Jason Barnard) If you have just launched a new website, on a brand new domain, you are not going to see it ranking on...
SEO Reality Check: 13 Hard-Hitting Truths You Need to Hear
Published on Search Engine Land (Jason Barnard) Insights into today’s SEO landscape, from the value of brand authority to the SERPs’ evolution and why AI-powered search demands new skills. SEO is far...
SEO Estonia 2024
Introduction SEO Estonia 2024, held from June 12th to June 14th at the Hilton Tallinn Park Conference Center, brought together industry leaders, innovators, and enthusiasts for a series of insightful...
Unpacking Google’s 2024 E-E-A-T Knowledge Graph update
Published on Search Engine Land (Jason Barnard) A version of this article “Understanding Google’s 2024 E-E-A-T Knowledge Graph Update” was published on Swipeinsight Learn how Google is rapidly building its Knowledge...
Kalicube at the SEO Mastery Summit Saigon 2024
The world’s leading SEO minds converged in Ho Chi Minh City, Vietnam, for the recent SEO Mastery Summit Saigon 2024. Among them was Jason Barnard, founder and CEO of Kalicube®,...
Killer Whale Update e E.E.A.T com Jason Barnard (The Brand SERP Guy)
Saiba tudo sobre a Killer Whale Update e N.E.E.A.T.T, a evolução do E.E.A.T com um dos maiores experts no assunto, Jason Barnard (The Brand SERP Guy®). A Killer Whale Update...
Kalicube and Wordlift Announce Long-Term Semantic SEO Partnership
Kalicube® has been working with Wordlift since 2018. We recently made a public announcement about our partnership. Why now? Good question ! Link building and word counting have been the...
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