Named Entity

Named Entity

Description
A named entity is a distinct, real-world object—such as a person, company, product, concept, or topic—that can be uniquely identified and understood by search engines and AI systems. Jason Barnard extensively uses this term to emphasize that these entities are the fundamental building blocks of how AI organizes and interprets information about the world
The Named Entity definition
A named entity is a specific person, company, product, concept, or topic that can be uniquely identified and understood by search engines and AI systems.
How Jason Barnard uses Named Entity definition
At Kalicube, recognizing and optimizing for named entities is central to our strategy. We ensure that our clients, their companies, and their offerings are clearly defined as distinct and entities, enabling AI and search engines to accurately process and connect information about them across the web.
Why Named Entity matters to digital marketers
In an AI-First Search world, search is increasingly entity-based, rather than just keyword-based. Marketers must ensure their brands are recognized as named entities so that AI systems can confidently understand, categorize, and recommend them, influencing everything from Knowledge Panels to AI-generated summaries.
Posts tagged with Named Entity

The Knowledge Panel Course: The Non-Geeky Way to Join the Dots

The Non-Geeky Way to Join the Dots Jason Barnard speaking: Hi and welcome. Now that you have given a clear explanation of the facts on the Entity Home and ensured...

AIAuthoritative SourcesBusiness+20 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: Writing Your Entity Description

Jason Barnard speaking: Hi and welcome. After the Entity Home, the second most important thing is the entity description. This might seem surprising. Most people think that Schema Markup is the...

AIBrandBrand SERP+23 more
Apr 21, 2021 Jason Barnard

Introduction to the Knowledge Panel Course

Introduction to the Knowledge Panel Course Jason Barnard speaking: Hi, and welcome to the Knowledge Panel course. I’m Jason Barnard, and I’m your tutor. I’ve been studying, experimenting, and tracking thousands...

AIBrandBrand Search+22 more
Apr 21, 2021 Jason Barnard

“Budapest” and the Knowledge Graph: Why Digital PR is Becoming More Important than Ever Before

Published on Impression December 17, 2019 (Laura Hampton) Google has been working for years on how best to understand entities - from the very earliest days of the Knowledge Graph...

AIBrandBudapest Update+21 more
Mar 5, 2021 Jason Barnard

Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest)

Published on SearchEngineJournal December 12, 2019 (Jason Barnard) In July/August 2019, two things changed with Google’s Knowledge Graph API that may be a turning point both for Google and for...

AIAmazonBrand+20 more
Dec 12, 2019 Jason Barnard
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