A named entity is a distinct, real-world object—such as a person, company, product, concept, or topic—that can be uniquely identified and understood by search engines and AI systems. Jason Barnard extensively uses this term to emphasize that these entities are the fundamental building blocks of how AI organizes and interprets information about the world
Jason Barnard speaking: Hi there. This lesson is all about joining the dots using Schema.org Markup. This is the geeky way to join the dots. It is very powerful. So if...
The Non-Geeky Way to Join the Dots Jason Barnard speaking: Hi and welcome. Now that you have given a clear explanation of the facts on the Entity Home and ensured...
Jason Barnard speaking: Hi and welcome. After the Entity Home, the second most important thing is the entity description. This might seem surprising. Most people think that Schema Markup is the...
Introduction to the Knowledge Panel Course Jason Barnard speaking: Hi, and welcome to the Knowledge Panel course. I’m Jason Barnard, and I’m your tutor. I’ve been studying, experimenting, and tracking thousands...
Published on Impression December 17, 2019 (Laura Hampton) Google has been working for years on how best to understand entities - from the very earliest days of the Knowledge Graph...
Published on SearchEngineJournal December 12, 2019 (Jason Barnard) In July/August 2019, two things changed with Google’s Knowledge Graph API that may be a turning point both for Google and for...
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