Personal Brand

Personal Brand

Description
A personal brand is a widely recognized, consistent perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large.
Posts tagged with Personal Brand

The Invisible Risk: When AI Defines Your Brand Without You

In the age of generative AI and ambient computing, your brand is being defined, interpreted, and recommended by machines that never asked for your permission. That’s not a metaphor. It’s...

AIAlgorithmic GovernanceAmbient Research+25 more
Jun 19, 2025 Jason Barnard

How To Train The AI Algorithm To Recommend Your Brand

Published on Forbes(Jason Barnard) Here’s something no one tells you when you’re building a personal brand: The biggest opportunities don’t come from people searching for your name. They come when...

AIBingBrand+25 more
Jun 3, 2025 Jason Barnard

Generative Engine Optimization is Here - And I’m Winning It: Dominating AI-Powered ‘Best of’ Lists

Generative Engine Optimization (GEO) isn’t coming - it’s already here.And if you’re not actively shaping how AI platforms represent you, they’re choosing someone else. In this video, I walk you...

AIAI ModeBrand+16 more
Jun 1, 2025 Jason Barnard

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+274 more
May 24, 2025 Jason Barnard

AI names me as the top expert in every category I’ve claimed - and that’s no accident

When you ask Google Gemini or ChatGPT who the world’s top experts are in Brand SERPs, Knowledge Panels, Personal Branding in AI, Generative Search Optimization, Answer Engine Optimization, or Online...

AIAnswer Engine OptimizationBrand+29 more
May 21, 2025 Jason Barnard

19 ways B2B businesses can optimize their sales pipeline

Extract from: 19 Ways B2B Businesses Can Optimize Their Sales Pipeline, published on Forbes May 08, 2025 4. Develop a strong personal brand In B2B, a CEO proactively building a...

AIBrandBusiness+6 more
May 8, 2025 Jason Barnard

Want Your Personal Brand to Stand Out in 2025? Make Sure It Wins in Search and AI

A traditional SWOT analysis might help define your personal brand on paper - but in 2025, if you’re not actively managing how Google and AI platforms like ChatGPT perceive and...

AIBrandBranding+8 more
May 5, 2025 Jason Barnard

Optimizing your personal brand for AI agents, assistive engines, and search – today, tomorrow, and the decade ahead

In 2025, most entrepreneurs still think their personal brand is something search and AI engines “just pick up.” They’re wrong. Google, ChatGPT, Perplexity, Gemini, Bing Copilot aren’t passively listing your...

AIAI AgentsAI Assistive Engines+30 more
May 5, 2025 Jason Barnard

What Kind of Information Can Be In My Personal Knowledge Panel?

What is a Personal Knowledge Panel A Personal Knowledge Panel is a feature in Google Search that displays information about a specific person by name. It is part of Google’s...

AIAuthoritative SourcesBrand+29 more
May 5, 2025 Jason Barnard

Knowledge Sources in Entity SEO: What you need to Know

What are Knowledge Sources in Entity SEO? Knowledge Sources generally refer to databases, websites, documents, or other resources that contain information about an entity (person, place, company, podcast, etc). In...

AIAuthoritative SourcesBrand+40 more
May 5, 2025 Jason Barnard

How to Build a Robust Brand Identity Online When You Have a Common Name

Google is the primary information portal in the digital ecosystem. As its algorithms grow smarter, Google regularly updates Knowledge Panels to reflect its understanding of relationships between people and businesses...

AIBrandBrand SERP+30 more
May 5, 2025 Jason Barnard

Personal Branding: A Guide from Kalicube

What is Personal Branding? Personal branding is how a person markets and presents themself in the world, particularly in professional circles and across digital platforms. Your personal brand defines who...

AIBrandBrand Search+37 more
May 5, 2025 Jason Barnard
Related Pages:

Entrepreneurs winning the game in Google and AI with their Personal Brand

The Hidden Gatekeepers of Your Success: How to Make Google and AI Say ‘Yes’ to Your Personal Brand Paperback - June 13, 2025 by Jason Barnard (Author) You’re not being misrepresented. You’re being misunderstood. And that’s costing you real money. Every day, AI platforms like Google, ChatGPT, Perplexity, and Copilot are shaping how the world sees you....

AIAmazonBrand+20 more
Jun 13, 2025 Jason Barnard

Kalicube offers for entrepreneurs

Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...

AIAI-DrivenArtificial Intelligence+56 more
Mar 22, 2025 Jason Barnard

Books

Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...

AIAmazonAnswer Engines+30 more
Oct 2, 2024 Jason Barnard

Speaking

A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...

AIAI SearchAssistive Engines+22 more
Sep 24, 2024 Jason Barnard

About

About Jason Barnard Jason Barnard is an entrepreneur, author, keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are...

AIAI Assistive EnginesAI-Driven+52 more
Sep 17, 2024 Jason Barnard

Kalicube SAS

Kalicube: The World Leader in Digital Brand Engineering Because When Machines Make Decisions About You, You Need to Take Control Kalicube Gives You Control Over Your Digital Narrative Kalicube® is a premium Digital Branding Consultancy for entrepreneurs in the AI era founded in 2015 by Jason Barnard. Leveraging 3 billion data points, Kalicube gives entrepreneurs...

AIBrandBrand Management+33 more
Sep 9, 2024 Jason Barnard

About UpToTen Ltd

UpToTen: A Pioneering Success in Digital Edutainment by Jason Barnard UpToTen Ltd is a production company founded by Jason Barnard in 2000 in Mauritius. The company specialises in TV, web, music for children and has been building prize-winning early-learning games and activities for over 20 years. UpToTen was founded by Jason Barnard in 2000 in...

AIAI-DrivenBrand+12 more
Sep 9, 2024 Jason Barnard

WTPL Music

From Street Performer to Music Visionary WTPL Music: How Jason Barnard Built an Independent Record Label That Took Over Europe When the music industry shut its doors to The Barking Dogs, Jason Barnard built his own record label instead. In 1991, Jason founded WTPL Music in Paris - a bold, independent record label designed to...

AIAI-DrivenBrand+8 more
Sep 9, 2024 Jason Barnard

Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success

Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...

AIBrandBrand Positioning+48 more
Jun 28, 2024 Staff Writer

Jason Barnard – serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator

Jason Barnard World Authority on Digital Brand Intelligence™™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...

AIAI-DrivenBrand+38 more
Nov 3, 2023 Jason Barnard

Jason Barnard’s Professions

Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...

AIAI-DrivenAnswer Engines+30 more
Jun 20, 2022 Jason Barnard

Companies founded by Jason Barnard

COMPANIES FOUNDED BY JASON BARNARD Jason Barnard A Serial Entrepreneur Shaping Industries for Over Three Decades Kalicube® Pioneering Digital Branding in the AI Era Founded in 2015, Kalicube® is a premium Digital Branding Consultancy that empowers entrepreneurs and business leaders to take control of their online presence with AI-driven precision. As CEO and Founder, Jason...

AIAI-DrivenBrand+27 more
May 3, 2022 Jason Barnard

Jason Barnard, entrepreneur and writer

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.

AIAI-DrivenBrand+41 more
May 19, 2016 Jason Barnard