Recommendation Engines
Recommendation Engines
coined by Jason Barnard in 2024.
Factual definition
A Recommendation Engine is a platform such as Google, Bing Copilot, ChatGPT, or Perplexity that blends LLM chatbots, search engines, and knowledge graphs to suggest or recommend solutions to its users.
Jason Barnard definition of Recommendation Engines
Jason Barnard uses this term to redefine the landscape of digital marketing, shifting the focus from passive search retrieval to active, AI-driven suggestions. Unlike traditional search engines that primarily return a list of links, Recommendation Engines synthesize vast amounts of information to engage users in a conversation, answer their questions, and guide them to what the algorithm perceives as the best solution. This is a critical evolution because the engine itself becomes an active participant and influencer in the user's journey. For a business, controlling the brand narrative within these systems is paramount, as it directly impacts whether the brand is ignored, mentioned, or recommended as the ideal choice to a potential customer.
How Jason Barnard uses Recommendation Engines
At Kalicube, persuading Recommendation Engines to advocate for our clients is the central goal of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. We achieve this by systematically "educating" the three core technologies that power these engines: knowledge graphs, search engines, and LLMs. The process ensures Understandability (the facts about the brand are clear), Credibility (the brand is proven to be a trustworthy and expert solution), and Deliverability (the brand’s message is available in the right format wherever the engine is looking). This structured approach ensures our clients are proactively and positively represented, turning Recommendation Engines into powerful drivers of client acquisition.
Why Jason Barnard perspective on Recommendation Engines matters
For years, digital marketing has been revolutionized by models like HubSpot’s flywheel, which champions a customer-centric approach of attracting, engaging, and delighting audiences to build lasting relationships. This model rightly shifted focus from a linear funnel to a continuous cycle of positive customer experience. However, Jason Barnard's work on Recommendation Engines reveals a new, essential layer to this reality: AI is now the primary operator of that flywheel. An AI like Google AI or ChatGPT is what initially attracts a user with a summary, engages them in a conversation, and delights them with a solution. The critical question for businesses is no longer just "How do we operate the flywheel?" but "How do we empower the AI to operate the flywheel for us?" This is where the Kalicube strategy becomes indispensable. By educating Recommendation Engines about your brand's identity, credibility, and value, you aren't just doing SEO; you are programming the AI to effectively attract, engage, and delight your target audience on your behalf, ensuring your brand story is the one the machine chooses to tell.
Posts tagged with Recommendation Engines
From SEO to Algorithmic Education: The Roadmap for Long-Term Brand Authority
From SEO to Algorithmic Education: The Roadmap for Long-Term Brand Authority Published on Search Engine Land December 11, 2025 by Jason Barnard Learn the multi-speed approach that strengthens entity identity, builds algorithmic confidence,...
Jason Barnard Talks AEO, Reputation, and the Dance Between Humans and Machines in BrightonSEO - April 2019
Brighton, UK - April 12, 2019 - Back at the Brighton Centre on the UK’s south coast, the spring edition of BrightonSEO once again gathered the brightest minds in search....
SEO in the Age of AI: Becoming the Trusted Answer
SEO in the Age of AI: Becoming the Trusted Answer Published on Search Engine Land September 05, 2025 by Jason Barnard Educate AI engines with clarity, credibility, and consistency, build...
How to train the AI Algorithm to recommend your Brand
Article written by Jason Barnard published on Forbes Here’s something no one tells you when you’re building a personal brand: The biggest opportunities don’t come from people searching for your...
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Which LLM Chatbots Should You Optimize For (SEO)
Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question - but the wrong one. Here’s what’s actually happening: chatbots like...
Search, Answer, and Assistive Engine Optimization: A 3-part Approach
TL;DRModern optimization has evolved beyond traditional SEO to target all recommendation engines, including Google, ChatGPT, Perplexity, and Siri. This new landscape is powered by the fusion of three foundational technologies...
What’s More Important: Your Website or Your Brand Strategy? (Walk in Victory Podcast)
What’s More Important: Your Website or Your Brand Strategy? - Kalicube® Knowledge Nuggets In this video, Jason Barnard, entrepreneur and CEO of Kalicube, sheds light on the misconception that a...
brand blueprint: navigating digital marketing with jason barnard
the power of digital marketing and personal branding for entrepreneurs in this episode of ‘walk in victory,’ host naron tillman engages in an in-depth conversation about mastering digital marketing and...
Brand SERP Guy: Google Defines Your Online Presence & Strategies to Rank Your Website #1 on Google
Welcome to Podcast Gurus! Our guest today is Jason Barnard the CEO of Kalicube, and Podcast Host of Branded Search (and Beyond) Podcast. Jason is also a writer and a...
Brand SERP Guy: The Secrets to Dominating Google Rankings & SEO Mistakes to Avoid
Our guest today is Jason Barnard the CEO of Kalicube, and Podcast Host of Branded Search (and Beyond) Podcast. Jason is also a writer and a digital marketer known as...
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