Related Searches
Related Searches
Description
Suggested queries displayed at the bottom of the SERP, based on user intent and Google’s understanding of semantically adjacent topics.
The Related Searches definition
These are suggested queries at the bottom of the SERP, based on user intent and Google's understanding of semantically adjacent topics. They provide users with next-step navigation.
How Jason Barnard uses Related Searches definition
We analyze Related Searches to understand how Google groups topics and entities. We use them to identify content gaps and inform content clustering for our clients' digital ecosystems.
Why Related Searches matters to digital marketers
They reveal how Google thinks about relationships between topics. Optimizing for them increases the chances your content or entity will show up across broader user journeys.
Posts tagged with Related Searches
Related Searches in SEO: What You Need To Know
In this article, you will learn more about Related Searches (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Related Searches in SEO? Simple Definition of...
People Also Search For Text Box (People Also Search For Carousel) in SEO: What You Need To Know
What Are People Also Search For Text Boxes (People Also Search For Carousels) in SEO? Simple Definition of the People Also Search For Text Box (People Also Search For Carousel)...
darwinism & google serps as product: revisiting how search works
originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays...
10 Rich SERP Elements you can leverage to make your Brand SERP sexy
Originally Published on SEMrush July 05, 2019 (Jason Barnard) Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone - clients, partners, distributors, suppliers, employees,...
10 Simple Steps to Analyze Your Brand SERP and Build an Effective Digital Strategy
Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...
Chapter Six: Triggering Rich Elements (SERP Features)
Google is evolving into a multimedia answer engine When users search for a TV show or a comedian, the results they see often include embedded videos and other multimedia features....
darwinism & google serps as product: revisiting how search works
originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays...
The Knowledge Panel Course: Getting Your Knowledge Panel to Show on Your Brand SERP
Getting Your Knowledge Panel to Show on Your Brand SERP Jason Barnard speaking: Hi and welcome. As we’ve seen, many entities have Knowledge Panels, but they don’t necessarily trigger on the...
The Knowledge Panel Course: Managing People Also Search For and Related Searches
Managing People Also Search For and Related Searches Jason Barnard speaking: Hi and welcome! People Also Search For and Related Searches. Unfortunately, these are almost impossible to control or even significantly...
SERP Features Course: Optimizing for People Also Ask (PAA Boxes)
Jason Barnard speaking: People Also Ask. What’s the situation? Across all its SERPs, Google is pushing People Also Ask very hard. Why is that? Well, when someone searches on Google, they’re...
SERP Features Course: How Ranking Works (How Rich Elements Get Onto Your Brand SERP)
Jason Barnard speaking: How ranking works. The situation: when you’re doing SEO, it’s really, really important to understand the mechanisms behind Google’s ranking system. I call it Darwinism in Search and...
Brand SERPs Foundations Course: SEO Tactics You’ll Need
Jason Barnard speaking: SEO tactics for your brand SERPs. If you’re an SEO professional, you might feel tempted to skip this video, but then again, a 15-minute refresher course on SEO...
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