Related Searches

Related Searches

Description
Suggested queries displayed at the bottom of the SERP, based on user intent and Google’s understanding of semantically adjacent topics.
The Related Searches definition
These are suggested queries at the bottom of the SERP, based on user intent and Google's understanding of semantically adjacent topics. They provide users with next-step navigation.
How Jason Barnard uses Related Searches definition
We analyze Related Searches to understand how Google groups topics and entities. We use them to identify content gaps and inform content clustering for our clients' digital ecosystems.
Why Related Searches matters to digital marketers
They reveal how Google thinks about relationships between topics. Optimizing for them increases the chances your content or entity will show up across broader user journeys.
Posts tagged with Related Searches

Related Searches in SEO: What You Need To Know

In this article, you will learn more about Related Searches (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Related Searches in SEO? Simple Definition of...

AIBrandBrand SERP+21 more
May 5, 2025 Jason Barnard

People Also Search For Text Box (People Also Search For Carousel) in SEO: What You Need To Know

What Are People Also Search For Text Boxes (People Also Search For Carousels) in SEO? Simple Definition of the People Also Search For Text Box (People Also Search For Carousel)...

AIBrandBrand SERP+19 more
May 5, 2025 Jason Barnard

darwinism & google serps as product: revisiting how search works

originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays...

AIBingBusiness+27 more
May 5, 2025 Jason Barnard

10 Rich SERP Elements you can leverage to make your Brand SERP sexy

Originally Published on SEMrush July 05, 2019 (Jason Barnard) Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone -  clients, partners, distributors, suppliers, employees,...

AIBrandBrand Search+29 more
May 5, 2025 Jason Barnard

10 Simple Steps to Analyze Your Brand SERP and Build an Effective Digital Strategy

Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...

AIBingBrand+38 more
Jul 14, 2023 Jason Barnard

Chapter Six: Triggering Rich Elements (SERP Features)

Google is evolving into a multimedia answer engine When users search for a TV show or a comedian, the results they see often include embedded videos and other multimedia features....

AIBrandBrand SERP+17 more
Jan 1, 2022 Jason Barnard

darwinism & google serps as product: revisiting how search works

originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays...

AIBingBusiness+27 more
Aug 18, 2021 Jason Barnard

The Knowledge Panel Course: Getting Your Knowledge Panel to Show on Your Brand SERP

Getting Your Knowledge Panel to Show on Your Brand SERP Jason Barnard speaking: Hi and welcome. As we’ve seen, many entities have Knowledge Panels, but they don’t necessarily trigger on the...

AIAuthoritative SourcesBrand+24 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: Managing People Also Search For and Related Searches

Managing People Also Search For and Related Searches Jason Barnard speaking: Hi and welcome! People Also Search For and Related Searches. Unfortunately, these are almost impossible to control or even significantly...

AIBrandBrand SERP+25 more
Apr 21, 2021 Jason Barnard

SERP Features Course: Optimizing for People Also Ask (PAA Boxes)

Jason Barnard speaking: People Also Ask. What’s the situation? Across all its SERPs, Google is pushing People Also Ask very hard. Why is that? Well, when someone searches on Google, they’re...

AIAmazonBrand+17 more
Apr 21, 2021 Jason Barnard

SERP Features Course: How Ranking Works (How Rich Elements Get Onto Your Brand SERP)

Jason Barnard speaking: How ranking works. The situation: when you’re doing SEO, it’s really, really important to understand the mechanisms behind Google’s ranking system. I call it Darwinism in Search and...

AIBingBrand+22 more
Apr 21, 2021 Jason Barnard

Brand SERPs Foundations Course: SEO Tactics You’ll Need

Jason Barnard speaking: SEO tactics for your brand SERPs. If you’re an SEO professional, you might feel tempted to skip this video, but then again, a 15-minute refresher course on SEO...

AIBrandBrand SERP+36 more
Apr 21, 2021 Jason Barnard
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