Related Searches
Related Searches
Description
Suggested queries displayed at the bottom of the SERP, based on user intent and Google’s understanding of semantically adjacent topics.
The Related Searches definition
These are suggested queries at the bottom of the SERP, based on user intent and Google's understanding of semantically adjacent topics. They provide users with next-step navigation.
How Jason Barnard uses Related Searches definition
We analyze Related Searches to understand how Google groups topics and entities. We use them to identify content gaps and inform content clustering for our clients' digital ecosystems.
Why Related Searches matters to digital marketers
They reveal how Google thinks about relationships between topics. Optimizing for them increases the chances your content or entity will show up across broader user journeys.
Posts tagged with Related Searches
SMX Munich Speaker Spotlight: Jason Barnard, Brand SERP Expert
Published on Swydo November 6, 2019 (Team Swydo) People use Google to find the solution to a problem, or answer to a question, and the search engine results pages (SERPs)...
Crafting your brand SERP – best practices from Jason Barnard, The Brand SERP guy
Published on SEranking April 03, 2020 (Svetlana Shchehel) Have you ever asked yourself what people see when they Google your brand name? Does your Brand SERP look flattering and convincing...
10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy
Originally Published on SEMrush July 05, 2019 (Jason Barnard) Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone - clients, partners, distributors, suppliers, employees,...
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