Rich Sitelinks
Rich Sitelinks
Description
Enhanced, structured links appearing beneath a brand’s homepage in the SERP, guiding users to high-value internal pages and reflecting Google’s confidence.
The Rich Sitelinks definition
These are enhanced, structured links that appear beneath a brand's homepage in the SERP, guiding users to high-value internal pages. They reflect Google's confidence in a site's structure and relevance.
How Jason Barnard uses Rich Sitelinks definition
We structure websites and navigation so Google can confidently generate sitelinks. We also ensure semantic consistency across the Entity Home and internal pages to reinforce site authority.
Why Rich Sitelinks matters to digital marketers
They provide instant credibility and deeper engagement by taking up more real estate and improving user experience. If you don't have them, it suggests your brand isn't fully understood or trusted by the algorithm.
Posts tagged with Rich Sitelinks
Chapter Three: Managing social media for your Brand SERP and business growth
Why social media is essential for brand visibility Social media is everywhere and evolving constantly. Jason Barnard explains that regardless of your business size or industry, a social media presence...
Chapter Two: Triggering and optimising sitelinks on your Brand SERP
Why sitelinks matter for your Brand SERP After the homepage, the most impactful element on your Brand SERP is Rich Sitelinks. These are the clickable links that appear below your...
Business Talk with Jason Barnard
Published on The Times of Israel November 22, 2021 (Joseph J. Sherman) Israeli companies dedicate tremendous resources to building successful digital presences, including content, social media, and advertising. Impressively Israeli...
strategic approach to seo with jason barnard
019 strategic approach to seo with jason barnard jason barnard, the brand serp guy®, is the founder of kalicube® and a regular conference speaker on seo. this episode is about...
the reality of gig economy, how to learn anything fast, and no-fluff guide to seo | jason barnard
here are some of the things you are going to learn today: – jason’s secret sauce to learning anything quickly and how you can apply it, too – why talent...
Negative Results Course: Leapfrogging With Content You Control
Jason Barnard speaking: Drowning negative and imperfect results. Doing SEO for yourself on your own content. What’s the situation? Here’s a bad result you want to leapfrog with content you publish...
SERP Features Course: Triggering and Maintaining Twitter Boxes
Jason Barnard speaking: Twitter Boxes. Why are they important and how do you get them? The situation: Twitter feeds directly into Google, Twitter tweets right into Google’s ear. That means anything...
SERP Features Course: Triggering and Optimising Video Boxes
Jason Barnard speaking: Video Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Video Boxes and that number is rising. They bring a lot to your SERP. They look great...
Brand SERPs Foundations Course: Optimizing Google Ads
Jason Barnard speaking: Google ads manual campaigns. What’s the situation? Google ads is a really easy place to start to improve your brand SERPS. Google ads are front and center and...
Brand SERPs Foundations Course: Triggering and Optimizing Rich Sitelinks
Jason Barnard speaking: I gave you a quick introduction to rich sitelinks in the homepage lesson here. I’m going to tell you how to trigger them if you don’t have them...
What are Brand SERPS?
Published on Woorank March 06, 2020 (Greg Snow-Wasserman) As part of your normal marketing strategy, how many times do you Google your company’s brand name? Once or twice a month?...
Tracking Your Brand SERP
Published on Woorank March 23, 2020 (Greg Snow-Wasserman) If you’ve been following our continuing partnership with Brand SERP expert Jason Barnard, we’ve covered what Brand SERPs are, why your Brand SERP matters...
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