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Personal Branding: A Guide from Kalicube

What is Personal Branding? Personal branding is how a person markets and presents themself in the world, particularly in professional circles and across digital platforms. Your personal brand defines who...

AIBrandBrand Search+37 more
May 5, 2025 Jason Barnard

KPIs in Brand SERP: Everything You Need To Know

What are Key Performance Indicators in Brand SERP Optimization? Key Performance Indicators (KPIs) in the context of Brand SERP optimization help quantify the success of your marketing, brand positioning and...

AIBrandBrand Positioning+49 more
May 5, 2025 Jason Barnard

Entity Executive Summary in Entity SEO: What you Need to Know

In this article you will learn what an Entity Executive Summary is, why it is important in Entity SEO and how to write a hugely powerful “at-a-glance 40 word summary”...

AIBingBrand+32 more
May 5, 2025 Jason Barnard

ChatGPT on Bing / Bing Chat Search: How Does it Work?

Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the...

AIAI in SearchAI-Driven+40 more
May 5, 2025 Jason Barnard

How to Optimise Your Brand SERP (The Kalicube Process)

In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...

AIBrandBrand Awareness+43 more
May 5, 2025 Jason Barnard

Podcast Boxes (Podcast Carousels) in SEO: What You Need To Know

In this article, you will learn more about Podcast Boxes (Podcast Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Podcast Boxes (Podcast Carousels) in...

AIBrandBrand SERP+23 more
May 5, 2025 Jason Barnard

the reality of gig economy, how to learn anything fast, and no-fluff guide to seo | jason barnard

here are some of the things you are going to learn today: – jason’s secret sauce to learning anything quickly and how you can apply it, too – why talent...

AIAmazonBing+47 more
May 28, 2021 Jason Barnard

Crafting your brand SERP – best practices from Jason Barnard, The Brand SERP guy

Published on SEranking April 03, 2020 (Svetlana Shchehel) Have you ever asked yourself what people see when they Google your brand name? Does your Brand SERP look flattering and convincing...

AIBrandBrand Awareness+38 more
Mar 4, 2021 Jason Barnard

Jason Barnard – Google Your Reputation

Jason Barnard, The Brand SERP Guy®, sits in the 3-1-3 hot seat to strengthen your online reputation. Hear how to control what happens when someone googles your name, the importance...

AIBrandBrand SERP+11 more
Aug 31, 2020 Jason Barnard

Kalicube Tuesdays with Rand Fishkin and Jason Barnard: The Knowledge Graph without Wikipedia

Many marketers rely on using Wikipedia to get into Google’s Knowledge Graph. This approach has multiple issues it is not appreciated by Wikipedia editorsit isn’t helpful to Wikipedia usersit truly...

AIAmazonBing+40 more
Aug 5, 2020 Jason Barnard
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