Search Engines

Published on SearchEngineJournal February 28, 2022 (Jason Barnard) Since the introduction of universal search in 2007, the SERPs have become increasingly rich. Use this to make your site more visible on Google....

Learn how to educate search engines like Google about your brand. Jason Barnard, The Brand SERP Guy®, talks about search engine optimisation, search results page, knowledge panels, & more. He...

Definitions of key terms used throughout this guide Alt Tag: The alternative text for an embedded graphic. Screen readers use this for visually impaired users. Google uses it to understand...

Your Brand SERP is your most visible business asset An online presence is no longer optional. Before making a purchase or engaging with a brand, consumers check Google. Jason Barnard...

Google is evolving into a multimedia answer engine When users search for a TV show or a comedian, the results they see often include embedded videos and other multimedia features....

Why third-party content demands your attention Some of the most visible results on your Brand SERP are ones you don’t control. Jason Barnard explains that whether those mentions are positive,...

Why your homepage is crucial for SEO and Brand SERPs Jason Barnard emphasises that established businesspeople typically invest heavily in professional websites. The next essential step is optimising these websites...

Published on The Times of Israel November 22, 2021 (Joseph J. Sherman) Israeli companies dedicate tremendous resources to building successful digital presences, including content, social media, and advertising. Impressively Israeli...

Find out why Jason hired people who were the right fit for the job rather than those who were qualified, how does building a role around your new hire can...

Getting a web page indexed doesn’t guarantee that it will rank well in search engines and bring organic traffic to your site. However, not getting your web pages indexed guarantees...

originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays...

Published on Data Driven Investor June 8, 2021 (Jim Katzaman) Not all reviews are created equal. Yet, good, bad or indifferent, Google and other search engines rely on reviews to help the...

Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...

journal of digital & social media marketing published by henry stuart publications jason barnard co-authored search marketing in the age of ai: understanding the marketing implications of search, assistive, and answer engines with matt artz. this academic paper explores how search engines and artificial intelligence are reshaping digital marketing strategies. it emphasizes the importance of...

Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...

About Jason Barnard Jason Barnard is an entrepreneur, author, keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are...

Kalicube: The World Leader in Digital Brand Engineering Because When Machines Make Decisions About You, You Need to Take Control Kalicube Gives You Control Over Your Digital Narrative Kalicube® is a premium Digital Branding Consultancy for entrepreneurs in the AI era founded in 2015 by Jason Barnard. Leveraging 3 billion data points, Kalicube gives entrepreneurs...

Jason Barnard World Authority on Digital Brand Intelligence™™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...

Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...