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Show some love or send your feedback (https://www.buzzsprout.com/twilio/tex…) What happens when AI knows more about you than you control? Jason Barnard, CEO of Kalicube, reveals the hidden forces shaping how...

Most business leaders underestimate just how much their personal brand impacts their success - today, tomorrow, and for the long haul. If you’re not actively managing how Google and AI...

Published on Forbes (Jason Barnard) If you care about beating the competition in search and research marketing for your corporate or personal brand, mastering AI search tools like ChatGPT, Google Learn...

Jason Barnard coined the term “brand-trigger phrase” in 2025 as part of The Kalicube Process™. Brand-trigger phrase is an alternative term for traditional SEO keywords. In the age of AI...

There are three reasons to track relevant brand-trigger phrases Analyze and improve Understandability Why this matters:If AI and search engines don’t clearly understand who you are, what you do, and...

“Brand-trigger phrase“ is a new term to replace “keyword” in Search Engine Optimization Brand-trigger phrases (also known as AI matchphrases) are the next evolution of traditional SEO keywords. They’re designed...

This content was created by Google Gemini Deep Research in answer to the prompt “Who are the world’s leading experts in Google Knowledge Panels on Google” Executive Summary Google Knowledge...

Most entrepreneurs think that if they “train” their own ChatGPT with their content, they’re winning in the AI era. They’re not. They’re invisible. Here’s the truth: there’s a massive difference...

“Brand-trigger phrase“ is a new term to replace “keyword” in Search Engine Optimization /Answer Engine Optimization Below is a strategic set of Brand-Trigger Phrases (the modern replacement for keywords) that...

Follow-up to The 3 big reasons why every entrepreneur must optimize their digital personal brand If any of these have even crossed your mind – launching a book, raising a fund,...

When you understand the mechanics of how Google and AI engines interpret, display, and recommend information about entities (people, companies, products), you hold the keys to online visibility in search...

“Why aren’t decision-makers seeing the real me online?” As an entrepreneur, the hard truth is this: a huge part of your success depends on how well machines understand you. Every...

Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...

journal of digital & social media marketing published by henry stuart publications jason barnard co-authored search marketing in the age of ai: understanding the marketing implications of search, assistive, and answer engines with matt artz. this academic paper explores how search engines and artificial intelligence are reshaping digital marketing strategies. it emphasizes the importance of...

Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...

About Jason Barnard Jason Barnard is an entrepreneur, author, keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are...

Kalicube: The World Leader in Digital Brand Engineering Because When Machines Make Decisions About You, You Need to Take Control Kalicube Gives You Control Over Your Digital Narrative Kalicube® is a premium Digital Branding Consultancy for entrepreneurs in the AI era founded in 2015 by Jason Barnard. Leveraging 3 billion data points, Kalicube gives entrepreneurs...

Jason Barnard World Authority on Digital Brand Intelligence™™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...

Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...