Semantic HTML
` for a main title, `` for a subtitle, and `
` for a paragraph to define a clear information hierarchy. This structured approach is critical because AI Assistive Engines like ChatGPT, Bing Copilot, Google AI, and Perplexity don't "see" a webpage; they read its underlying code. A semantically structured page provides a clear, unambiguous roadmap, allowing the AI to understand that "this is the most important idea" and "this idea is a sub-point of the main one," which is the first step in ensuring the machine correctly interprets your brand narrative as you intended.
Someone with your name is ruining your reputation. Here’s the engineering solution.
Someone with your name is ruining your reputation. Here’s the engineering solution. Published on kalicube.com August 2, 2025. Believe me, I understand the frustration of a Namesake Online Reputation Crisis...
Growing Value of Accessibility for Search Engines With Jason Barnard on the Accessibility Advantage
Published by: Maxwell Ivey. Host: Maxwell Ivey. Guest: Jason Barnard, Founder and CEO of Kalicube®. July 3, 2025 Listen here: Growing Value of Accessibility for Search Engines With Jason Barnard...
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Optimizing your personal brand for AI agents, assistive engines, and search – today, tomorrow, and the decade ahead
In 2025, most entrepreneurs still think their personal brand is something search and AI engines “just pick up.” They’re wrong. Google, ChatGPT, Perplexity, Gemini, Bing Copilot aren’t passively listing your...
HTML5 Semantic Tags: What They Are and How To Use Them
Originally Published on SEMrush June 05, 2020 (Jason Barnard) What is semantic HTML5? Semantic HTML5 refers to the use of specific HTML tags that provide clear indications of the role...
Semantic HTML5 for Content Writers - The Essential Guide
Originally Published on SEMrush November 01, 2017 (Jason Barnard) Google and Bing love semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5...
Can Search Engines Keep Crawling and Indexing The Growing Web? With Jason Barnard and Maryanna Franco
In this engaging episode, Maryanna Franco and Jason Barnard explore the intricate process of how search engines like Google and Bing discover, crawl, and index content. Building on the discussion...
HTML5 Semantic Tags: What They Are and How To Use Them!
HTML5 Semantic Tags: What They Are and How to Use Them! Published on SEMrush June 05, 2020 by Jason Barnard What is Semantic HTML5? If you know a little about...
Semantic HTML5 for Content Writers – The Essential Guide
Semantic HTML5 for Content Writers – The Essential Guide Published on SEMrush November 01, 2017 by Jason Barnard Google and Bing love semantic HTML5, so it is great for SEO! This article...
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