StartUps

Article by Jason Barnard, published by Search Engine Land Google’s AI Mode synthesizes answers from multiple background queries. Here’s how to optimize content passages for inclusion in AI responses. The best CRM...

“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization /Answer Engine Optimization Below is a strategic set of Brand-Trigger Phrase™s (the modern replacement for keywords) that...

Jason Barnard and Kalicube® define a “keyword” like this: That changes everything. New terms to replace “keyword”:  “AI matchphrase” or “Brand-trigger phrase™“ What this new definition of “keyword” really means in...

When you understand the mechanics of how Google and AI engines interpret, display, and recommend information about entities (people, companies, products), you hold the keys to online visibility in search...

What does your personal brand as a leader look like? How about as a business owner? Or freelancer? In this episode of Leading with Integrity, I’m talking with Jason Barnard...

Extract from: 20 Smart Investments That Propel Startups Forward, published on Forbes May 10, 2024 8. Set Up Your Personal Brand To Foster Trust And Gain Visibility I invested in my personal...

Marketing Podcast “Branded Search (and Beyond) with Jason Barnard” is a leading marketing podcast series produced by Kalicube and hosted by The Brand SERP Guy, Jason Barnard.