The Brand SERP Guy®

The Brand SERP Guy®

Definition

The Brand SERP Guy® is a registered trademark of Kalicube SAS. It is the trademarked nickname of Jason Barnard, the originator of the Brand SERP concept. This mark identifies Jason Barnard as the globally recognized authority on Brand SERPs (Search Engine Results Pages for a brand), which are the foundational diagnostic surface of the Kalicube methodology used in search, AI, and digital brand optimization. USPTO page for The Brand SERP Guy® 

Kalicube’s trademark brand use policy for The Brand SERP Guy® 

Posts
99 posts
Posts tagged with The Brand SERP Guy®

The simplest way of finding the KGMID

What is the easiest way to find the KGMID? The easiest way to find the Google Knowledge Graph ID (KGMID) is to use the “Share” feature in the Knowledge Panel. ...

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May 5, 2025 Jason Barnard

Mark A. Preston’s Successful Personal ReBranding

Mark Preston (now rebranded as Mark A. Preston) has been in the SEO industry since 2001. He built a lead generation business, created a multi-location agency with zero investment, established...

The Brand SERP GuyThe Brand SERP Guy®
May 5, 2025 Jason Barnard

Topical Authority in SEO: What You Need To Know

What Is Topical Authority in SEO? Topical authority in Search Engine Optimisation (SEO) refers to a demonstrated level of expertise and knowledge in a particular field or topic. It is...

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May 5, 2025 Jason Barnard

Google’s Knowledge Vault: What You Need To Know

What is Google’s Knowledge Vault? Simple definition of the Knowledge Vault The Google Knowledge Vault is Google’s principal Knowledge Graph. The database stores information that is considered facts by Google’s...

KalicubeThe Brand SERP GuyThe Brand SERP Guy®
May 5, 2025 Jason Barnard

The Blue Link Algorithm in SEO: What You Need to Know

What is the Blue Link Algorithm in SEO? The Blue Link Algorithm is the ‘original’ algorithm used by search engines like Google and Bing to rank and present the ten...

The Brand SERP GuyThe Brand SERP Guy®
May 5, 2025 Jason Barnard

How Kalicube Hit the Brand SERP Tipping Point and Why it Matters

What You Will Learn What is the Brand SERP Tipping Point and Why Is It Important? You know when you have reached Brand SERP Tipping Point: adding information to your...

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May 5, 2025 Jason Barnard

Google Knowledge Panel for a Company Founder: How to Get, Manage and Optimise? 

In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a company founder. At Kalicube, we have triggered thousands of Knowledge...

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May 5, 2025 Jason Barnard

How to Get Into Google’s Knowledge Graph: the 3-Step Kalicube Process

In this article you’ll learn the simple 3-step Kalicube Process for getting into Google’s Knowledge Graph. Google uses its Knowledge Graph in most of its algorithms, so getting into the...

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May 5, 2025 Jason Barnard

Wikipedia Page Deleted: How to Recover Your Knowledge Panel

Extract from: 7 Marketing Disasters That Turned Out to Be Precious Lessons, published on Search Engine Journal November 5, 2020 (Svetlana Shchehel) A warning had been on the Wikipedia article...

KalicubeThe Brand SERP GuyThe Brand SERP Guy®+1 more
May 5, 2025 Jason Barnard

Search Engine Optimization: A Simple Explanation That Makes Sense

What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)...

The Brand SERP GuyThe Brand SERP Guy®
May 5, 2025 Jason Barnard

Knowledge Graph and Knowledge Panel in Google: Differentiated

What Is the Difference Between Google’s Knowledge Graph and a Google Knowledge Panel? The Knowledge Graph is Google’s understanding of the world. As Google puts it, the Knowledge Graph is...

KalicubeThe Brand SERP GuyThe Brand SERP Guy®
May 5, 2025 Jason Barnard

Google’s Knowledge Graph: What You Need to Know

In this article you will get a definition of Google’s Knowledge Graph, where the information comes from, and how to leverage it for your SEO performance. What is a Knowledge...

KalicubeThe Brand SERP GuyThe Brand SERP Guy®
May 5, 2025 Jason Barnard