Top Stories
Top Stories
Description
A news-focused SERP feature for trending topics or public figures, including time-sensitive articles from trusted sources.
The Top Stories definition
This is a news-focused SERP feature, often at the top of results for trending topics, which includes time-sensitive articles from trusted sources powered by Google News.
How Jason Barnard uses Top Stories definition
We ensure our clients appear in Top Stories by securing press mentions, publishing time-sensitive content, and structuring articles with correct NewsArticle schema.
Why Top Stories matters to digital marketers
Inclusion here signals newsworthiness, trust, and real-time relevance. Top Stories is a credibility amplifier; being featured means your brand is part of the public conversation.
Posts tagged with Top Stories
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
how does the kalicube process work?
The Kalicube Process™ works through 3 steps that optimize your brand across your digital ecosystem. 1. audit and clean your complete digital footprint the first step is auditing your digital...
The Whole Page Algorithm in SEO: What You Need to Know
In this article you will learn what Google’s Whole Page Algorithm is, why it is important, how it works, why intent is key and and how you can incorporate it...
Optimizing for the SERP in SEO: What You Need to Know
In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...
The Perfect On-SERP SEO Strategy: A Holistic Guide
In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP...
SERP Features (Rich Elements): What You Need To Know
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...
Top Stories in SEO: What You Need To Know
In this article, you will learn more about Top Stories (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Top Stories in SEO? Simple...
10 Rich SERP Elements you can leverage to make your Brand SERP sexy
Originally Published on SEMrush July 05, 2019 (Jason Barnard) Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone - clients, partners, distributors, suppliers, employees,...
Chapter Six: Triggering Rich Elements (SERP Features)
Google is evolving into a multimedia answer engine When users search for a TV show or a comedian, the results they see often include embedded videos and other multimedia features....
Brand SERPs Foundations Course: SEO Tactics You’ll Need
Jason Barnard speaking: SEO tactics for your brand SERPs. If you’re an SEO professional, you might feel tempted to skip this video, but then again, a 15-minute refresher course on SEO...
Tracking Your Brand SERP
Published on Woorank March 23, 2020 (Greg Snow-Wasserman) If you’ve been following our continuing partnership with Brand SERP expert Jason Barnard, we’ve covered what Brand SERPs are, why your Brand SERP matters...
10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy
Originally Published on SEMrush July 05, 2019 (Jason Barnard) Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone - clients, partners, distributors, suppliers, employees,...
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