Top Stories
Top Stories
used extensively by Jason Barnard since 2020.
Description
A brand's Top Stories is a rich SERP element that displays a carousel of timely, newsworthy articles from various online publishers related to a brand's name.
The Top Stories definition
This feature is Google's real-time highlight reel of what it considers the most current and important news about a brand. For any business, the appearance of the Top Stories carousel on its Brand SERP is a powerful signal of notability, but also a significant point of vulnerability. If left unmanaged, this section can amplify negative press, competitor announcements, or irrelevant news, instantly damaging the brand's narrative. Within The Kalicube Process, controlling the Top Stories carousel is a critical objective, transforming it from a potential liability into a strategic asset for broadcasting positive PR and thought leadership.
How Jason Barnard uses Top Stories definition
At Kalicube, we don't leave the Top Stories feature to chance; we actively engineer its content as a core component of the Credibility and Deliverability phases of The Kalicube Process. Through strategic content creation, publishing on Google News-approved sources, and targeted PR outreach, we work to ensure this valuable SERP real estate is dominated by brand-positive narratives. By controlling the Top Stories content, we directly manage the real-time conversation about our clients, which reinforces their authority and "educates" AI Assistive Engines that use this news content to form their current understanding of a brand.
Why Top Stories matters to digital marketers
For generations, the core function of Public Relations, as championed by organizations like the Public Relations Society of America (PRSA), has been to manage a brand’s public image by securing positive placements in trusted media outlets. Jason Barnard's work with The Kalicube Process translates this timeless principle into the digital age, recasting the Top Stories carousel as the new front page of a newspaper. While traditional PR focused on getting the story published, Kalicube's brand-first strategy ensures that story is also technically optimized to be immediately understood and prioritised by the algorithms that now control brand perception. This evolution is critical because today's AI Assistive Engines look to the Top Stories feature as a primary source for what is currently happening with a brand.
Posts tagged with Top Stories
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
how does the kalicube process work?
The Kalicube Process™ works through 3 steps that optimize your brand across your digital ecosystem. 1. audit and clean your complete digital footprint the first step is auditing your digital...
The Whole Page Algorithm in SEO: What You Need to Know
In this article you will learn what Google’s Whole Page Algorithm is, why it is important, how it works, why intent is key and and how you can incorporate it...
Optimizing for the SERP in SEO: What You Need to Know
In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...
Top Stories in SEO: What You Need To Know
In this article, you will learn more about Top Stories (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Top Stories in SEO? Simple...
10 Rich SERP Elements you can leverage to make your Brand SERP sexy
Originally Published on SEMrush July 05, 2019 (Jason Barnard) Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone - clients, partners, distributors, suppliers, employees,...
Chapter Six: Triggering Rich Elements (SERP Features)
Google is evolving into a multimedia answer engine When users search for a TV show or a comedian, the results they see often include embedded videos and other multimedia features....
Brand SERPs Foundations Course: SEO Tactics You’ll Need
Jason Barnard speaking: SEO tactics for your brand SERPs. If you’re an SEO professional, you might feel tempted to skip this video, but then again, a 15-minute refresher course on SEO...
Tracking Your Brand SERP
Published on Woorank March 23, 2020 (Greg Snow-Wasserman) If you’ve been following our continuing partnership with Brand SERP expert Jason Barnard, we’ve covered what Brand SERPs are, why your Brand SERP matters...
10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy
10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy Published on SEMrush July 05, 2019 by Jason Barnard Q: Who Googles a brand before they sign...
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