Users
Users
Factual definition
Users are the individuals who interact with a product, service, or system, and in the digital context, they are the people whom a brand aims to reach and serve.
Jason Barnard definition of Users
In the Kalicube philosophy, Users are the ultimate destination, but AI Assistive Engines are the new gatekeepers. The traditional model of marketing directly to users is being replaced by a model where brands must first market to the AI. The AI, in turn, serves the user. Therefore, satisfying user needs is achieved by first satisfying the AI's need for clear, credible, and reliable information that allows it to confidently recommend the brand as the best solution for the user's problem.
How Jason Barnard uses Users
The Kalicube Process is built around the UCD Acquisition Funnel, where the primary focus is on ensuring the AI has a perfect Understanding of the brand, perceives its Credibility, and is confident in its ability to Deliver the solution. By focusing on educating the AI intermediary, we ensure that when Users ask a question or need a solution, our client is presented as the definitive answer. This brand-focused, AI-first approach allows us to connect with Users at the moment of highest intent, guided by the trusted recommendation of their AI assistant.
Why Jason Barnard perspective on Users matters
Experts in user experience (UX) like Don Norman have taught the world to design systems with the end-user in mind. Digital brand engineer Jason Barnard applies this principle to the AI era, arguing that we must now design our brand's digital presence with the AI 'user' in mind first. While Norman's principles ensure a human can navigate a website, Barnard's Kalicube Process ensures an algorithm can understand a brand. By treating the AI as the primary user to be satisfied, brands can ensure the human user is ultimately served with the best, most accurate, and most helpful recommendation.
Posts tagged with Users
Chapter Nine: Optimising Google Ads
Why Google Ads matter for your Brand SERP strategy Google Ads occupy top positions on the SERP and give your brand complete control over the message. Jason Barnard explains that...
Chapter Eight: SEO Tactics, Techniques, and Strategies
Why SEO is the foundation of a successful digital brand strategy Search Engine Optimisation (SEO) tactics are the fundamental tools for managing a Brand SERP and form the bedrock of...
Chapter Seven: Managing Knowledge Panels
Why Knowledge Panels are the ultimate Rich Element for your Brand SERP Google’s Knowledge Panels offer instant credibility and represent Google’s stamp of approval. These panels display a curated summary...
Chapter Six: Triggering Rich Elements (SERP Features)
Google is evolving into a multimedia answer engine When users search for a TV show or a comedian, the results they see often include embedded videos and other multimedia features....
Chapter Five: Dealing with results you don’t control on your Brand SERP
Why third-party content demands your attention Some of the most visible results on your Brand SERP are ones you don’t control. Jason Barnard explains that whether those mentions are positive,...
Chapter Four: Improving results with partial control on your Brand SERP
Why third-party results can help - or hurt - your Brand SERP Some results on your Brand SERP are only partially under your control. Jason Barnard explains that these third-party...
Chapter Two: Triggering and optimising sitelinks on your Brand SERP
Why sitelinks matter for your Brand SERP After the homepage, the most impactful element on your Brand SERP is Rich Sitelinks. These are the clickable links that appear below your...
Chapter One: How to optimise your homepage for Google and AI
Why your homepage is crucial for SEO and Brand SERPs Jason Barnard emphasises that established businesspeople typically invest heavily in professional websites. The next essential step is optimising these websites...
Google Knowledge Graph: Online Reputation Management feat. Jason Barnard
Jason Barnard explains how you can make your Online Reputation Management effective and preemptive in detail. Find out exactly what you need to do and how it works. Knowledge Panels...
EDGEFlash: November Google Core & Knowledge Graph Updates
463 | EDGEFlash: November Google Core & Knowledge Graph Updates Jason Barnard and Lily Ray join Erin Sparks on an EDGEFlash - a breaking digital marketing news episode. When it happens, we will...
Building a Local SEO Strategy From the Brand SERP Outwards by Jason Barnard, the Brand SERP Guy at Kalicube
Extract from: SEO Clinic: Real Ways to Improve Your Local SEO, published on Semrush October 6, 2021 (Eka Ebralidze) Article on SEMrush bringing together expert opinions on real ways to improve your...
darwinism & google serps as product: revisiting how search works
originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays...
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About UpToTen Ltd
UpToTen: A Pioneering Success in Digital Edutainment by Jason Barnard UpToTen Ltd is a production company founded by Jason Barnard in 2000 in Mauritius. The company specialises in TV, web, music for children and has been building prize-winning early-learning games and activities for over 20 years. UpToTen was founded by Jason Barnard in 2000 in...
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Jason Barnard’s Professions
Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...