Users are people who interact with a digital product, service, or platform—such as a website, app, search engine, or AI assistant—typically to find information, complete tasks, or engage with content.
What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E.E.A.T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google takes into account multiple factors and evaluates a...
What Is the Difference Between Google’s Knowledge Graph and a Google Knowledge Panel? The Knowledge Graph is Google’s understanding of the world. As Google puts it, the Knowledge Graph is...
In this article you will get a definition of Google’s Knowledge Graph, where the information comes from, and how to leverage it for your SEO performance. What is a Knowledge...
what is The Kalicube Process™? the kalicube process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem....
What are Google’s Knowledge Algorithms? Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the visible representation of those “encyclopaedias” in...
In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...
Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s...
What Is a Google Knowledge Panel? A Google Knowledge Panel is a search results feature that provides a concise summary of information about an Entity such as a company, person,...
What Does a Typical Brand SERP Look Like? Generally speaking, on a well-balanced, optimised Brand SERP you can expect seven Blue Links, three Rich Elements, and a Knowledge Panel on...
In this article, you will learn more about People Also Ask Box (People Also Ask Carousel), their importance for SEO and how they contribute to Brand SERP Optimisation. What are...
In this article, you will learn more about Top Stories (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Top Stories in SEO? Simple...
In this article, you will learn more about Related Searches (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Related Searches in SEO? Simple Definition of...
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UpToTen: A Pioneering Success in Digital Edutainment by Jason Barnard UpToTen Ltd is a production company founded by Jason Barnard in 2000 in Mauritius. The company specialises in TV, web, music for children and has been building prize-winning early-learning games and activities for over 20 years. UpToTen was founded by Jason Barnard in 2000 in...
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Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...