Users
Users
Description
Users are the individuals who interact with a product, service, or system, and in the digital context, they are the people whom a brand aims to reach and serve.
The Users definition
In the Kalicube philosophy, Users are the ultimate destination, but AI Assistive Engines are the new gatekeepers. The traditional model of marketing directly to users is being replaced by a model where brands must first market to the AI. The AI, in turn, serves the user. Therefore, satisfying user needs is achieved by first satisfying the AI's need for clear, credible, and reliable information that allows it to confidently recommend the brand as the best solution for the user's problem.
How Jason Barnard uses Users definition
The Kalicube Process is built around the UCD Acquisition Funnel, where the primary focus is on ensuring the AI has a perfect Understanding of the brand, perceives its Credibility, and is confident in its ability to Deliver the solution. By focusing on educating the AI intermediary, we ensure that when Users ask a question or need a solution, our client is presented as the definitive answer. This brand-focused, AI-first approach allows us to connect with Users at the moment of highest intent, guided by the trusted recommendation of their AI assistant.
Why Users matters to digital marketers
Experts in user experience (UX) like Don Norman have taught the world to design systems with the end-user in mind. Digital brand engineer Jason Barnard applies this principle to the AI era, arguing that we must now design our brand's digital presence with the AI 'user' in mind first. While Norman's principles ensure a human can navigate a website, Barnard's Kalicube Process ensures an algorithm can understand a brand. By treating the AI as the primary user to be satisfied, brands can ensure the human user is ultimately served with the best, most accurate, and most helpful recommendation.
Posts tagged with Users
The Concept of Siloing in SEO
What is Siloing in SEO? Siloing in SEO is the concept of grouping website content by topic which helps optimize ranking on search engines like Google. The content is grouped...
Triggering a Sitelinks Search Box in Google Brand SERP
How do I Get a Sitelinks Search Box in my Brand SERP? Google only adds the search box to the Rich Sitelinks on your Brand SERP when it thinks that...
Getting a PAA Result on Brand SERP
How Do I Dominate People Also Ask on my Brand SERP? People Also Ask appears on well over half of all Brand SERPs. They are often questions specifically about the...
The Importance of Knowledge Panels for Brands
Why is Having a Knowledge Panel for my Brand Important for SEO? Knowledge panels are the visible representation of Google’s Knowledge Graph. They have attracted a great deal of attention...
Filter Pills in Knowledge Panels: What You Need to Know
What are Filter Pills on Knowledge Panels and Why are They Important? Google is now offering filtered results based on the information it is showing in Knowledge Panels.This is huge!...
Who is Your Brand SERP Important to?
Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card“: what your audience sees when they search your company online. But it...
What is Entity Identity in SEO?
In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience...
Google’s Concept of Rich Sitelinks in Brand SERP
What Are Google Sitelinks and How Do They Work? Rich Sitelinks are the blue links from the brand’s website underneath the homepage at the top of the Search Engine Results...
darwinism & google serps as product: revisiting how search works
originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays...
What is a Google Knowledge Panel and how to get one
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...
An Introduction to Machine Learning in SEO/AEO
Published on Oncrawl May 31, 2018 (Jason Barnard) What is Machine Learning? The following quotes really sum it up. More fluid“Machine learning is something new under the sun: a technology...
Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card
Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by...
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About UpToTen Ltd
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Jason Barnard’s Professions
Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...