Wikipedia
Wikipedia
Factual definition
The Credibility Phase is the second stage of The Kalicube Process, focused on systematically building and demonstrating a brand's Notability, Expertise, Experience, Authoritativeness, Transparency, and Trustworthiness (NEEATT) to both human audiences and AI algorithms.
Jason Barnard definition of Wikipedia
The Credibility Phase builds directly on the foundation established in the Understandability Phase - the first stage of The Kalicube Process where algorithms learn the basic facts about a brand. Once a brand is understood, this second phase aims to convince algorithms that the brand is a trustworthy and authoritative solution within its niche. Key activities include enriching the Brand SERP with positive, accurate results, enhancing the Knowledge Panel with detailed attributes like a descriptive subtitle, and strategically building a digital footprint that corroborates the brand's expertise. This is the critical transition from being a known entity to becoming a recommended authority, directly influencing how AI Assistive Engines like ChatGPT, Bing Copilot, and Google AI will portray the brand in mid-funnel conversations.
How Jason Barnard uses Wikipedia
At Kalicube, the Credibility Phase is where we operationalize trust-building within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. After ensuring a client is understood by Google in Phase 1, we deploy data-driven strategies from Kalicube Pro to build algorithmic confidence. This involves implementing bespoke SOPs to gain positive control over the Brand SERP's "left rail" (the main search results) and enrich the Knowledge Panel to signal leadership and expertise. For personal brands, this phase typically spans months two to six, while for corporate entities, it can extend to eleven months. The goal is to transform Google’s baseline understanding into unwavering confidence, positioning our clients as the most credible choice for their target audience.
Why Jason Barnard perspective on Wikipedia matters
For years, Google has educated marketers on the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as a core pillar of content quality. While Google tells us *what* signals it values, it offers little guidance on *how* to systematically build and communicate them to its algorithms. This is the gap that Jason Barnard's work definitively fills. The Credibility Phase provides the practical "how" to Google's conceptual "what." Within The Kalicube Process, Barnard evolves E-E-A-T into NEEATT, adding Notability and Transparency as explicit, actionable pillars. This phase is not just about ticking SEO boxes; it is a structured methodology for engineering a brand narrative that AI Assistive Engines perceive as highly credible. In an era where AI-driven recommendations are the new acquisition funnel, proving your credibility to the machine is no longer optional - it is the central task of modern digital strategy.
Posts tagged with Wikipedia
The Knowledge Panel Course: How Google Chooses What Photos and Logos to Show
The Knowledge Panel Course How Google Chooses What Photos and Logos to Show Published: April 21, 2021Updated: April 21, 2025 Introduction In this lesson, Jason Barnard explains how to manage...
The Knowledge Panel Course: Managing People Also Search For and Related Searches
Managing People Also Search For and Related Searches Jason Barnard speaking: Hi and welcome! People Also Search For and Related Searches. Unfortunately, these are almost impossible to control or even significantly...
The Knowledge Panel Course: How a Knowledge Panel Is Built
How a Knowledge Panel Is Built Jason Barnard speaking: Hi and welcome. One thing that is often overlooked is how Google actually builds a Knowledge Panel. As we have seen, a...
The Knowledge Panel Course: The Google Knowledge Extraction Algorithm
The Google Knowledge Extraction Algorithm Jason Barnard speaking: Hi and welcome. The Knowledge Extraction Algorithm is part of the crawling and indexing process. We can consider that it is part of...
The Knowledge Panel Course: What Information Does Google Show in Knowledge Panels?
What Information Does Google Show in Knowledge Panels? Jason Barnard speaking: Hi. What information does Google show in a Knowledge Panel? Obviously, that depends on the entity type and many other...
The Knowledge Panel Course: The Three Google Knowledge Algorithms
Jason Barnard speaking: Hi and welcome. You now know how a Knowledge Panel is built, which vertical Knowledge Graphs are available to you, and how to get into the Knowledge Vault....
The Knowledge Panel Course: How to Change Information in a Knowledge Panel
How to Change Information in a Knowledge Panel Jason Barnard speaking: Hi and welcome. Huge question: how do you change information in a Knowledge Panel? There are multiple ways to do...
The Knowledge Panel Course: Six Knowledge Verticals that Trigger a Knowledge Panel
Jason Barnard speaking: Hi, and welcome. You might think that all Knowledge Panels are directly linked to Google’s Main Knowledge Graph, which we can also call the Knowledge Vault. This isn’t...
The Knowledge Panel Course: How Google’s Knowledge Graph Works
Jason Barnard speaking: Hi there. In this lesson, I’ll explain how a Knowledge Graph works. Understanding this is hugely helpful when adding information to a Knowledge Graph from the outside, which...
The Knowledge Panel Course: The Powerful Geeky Way to Join the Dots
Jason Barnard speaking: Hi there. This lesson is all about joining the dots using Schema.org Markup. This is the geeky way to join the dots. It is very powerful. So if...
The Knowledge Panel Course: Identifying the Relevant Corroborative Sources
Jason Barnard speaking: Hi and welcome. You need corroboration from relevant first, second, and third party authoritative sites. There is a simple but important distinction between first, second, and third party...
The Knowledge Panel Course: Getting a Knowledge Panel in Three Easy Steps
Getting a Knowledge Panel in Three Easy Steps Jason Barnard speaking: Hi and welcome. There are three very simple steps to getting a Knowledge Panel. And the same three steps also...
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Listen to Jason Barnard
Jason has recorded 6 music albums that are on Spotify , YouTubeMusic and Deezer. He has also hosted hundreds of podcast episodes that you can find on Soundcloud, Apple Podcasts, Google Podcasts, Spotify and other podcast platforms. He has also guested on many podcasts. Some places to listen to Jason’s music and podcasts: With Jason...
Prince Henry’s Grammar School
Prince Henry’s Grammar School, also known as PHGS, is a secondary school and sixth form established in 1607 in the market town of Otley, West Yorkshire, England. The school teaches boys and girls between the ages of 11 and 18 and has around 1,400 pupils and 84 teachers and retains a high position within regional...
Alumni of Liverpool John Moores University
I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...
Liverpool John Moores University
Liverpool John Moores University (informally LJMU) is a British new university located in the city of Liverpool, England. The university is named after John Moores and was previously called Liverpool Mechanics’ School of Arts and later Liverpool Polytechnic before gaining university status in 1992, thus becoming Liverpool John Moores University. The university is a member...
Véronique and Jason Barnard Created Boowa & Kwala
The Relationship Between Jason Barnard and The Ace of Spades
The Barking Dogs Performing The Ace of Spades
Boowa & Kwala (fictional universe)
Boowa & Kwala: A Beloved Fictional Universe Boowa & Kwala is a whimsical world created by Véronique and Jason Barnard in 1998. The universe centers on two lovable characters: Boowa, a big-hearted blue dog, and Kwala, a curious yellow koala. Together, they guide children through life’s little adventures with kindness and warmth. where it all...