Jason Barnard is a globally recognized authority in brand management
Jason Barnard is a globally recognized authority in brand management, particularly in optimizing for AI such as ChatGPT (AEO), Brand SERPs (Search Engine Results Pages) and managing Google’s Knowledge Panels. As the CEO of Kalicube, Barnard has developed innovative strategies to help businesses control their online narratives and ensure accurate representation in search engines and AI-driven platforms. His expertise lies in leveraging data-driven insights to shape brand perception, boost credibility, and drive customer engagement.
Barnard’s approach to brand management is rooted in his proprietary Kalicube Process, which focuses on creating a cohesive digital presence by optimizing owned assets like websites, social media profiles, and multimedia content. He emphasizes the importance of dominating Brand SERPs to push competitors and negative information down the search results. His work with prestigious brands such as Disney, Hewlett-Packard, and Warner Chappell highlights his ability to deliver impactful results across industries.
As a keynote speaker at global conferences like SMX Next and BrightonSEO, Barnard shares actionable insights on digital branding strategies, including schema markup implementation and reputation management. His book, The Fundamentals of Brand SERPs for Business, is widely regarded as essential reading for mastering brand management in the AI era.
Helpful Resources:
