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Jason Barnard Speaks at PodFest Asia - A Virtual Event (December 3-4 2020)

Jason Barnard at PodFest Asia 2020

On December 3-4 2020, Jason Barnard, CEO and founder of Kalicube, took part in PodFest Asia - A Virtual Event, an online conference curated by Wayne Cheong that brought together over 21 speakers from more than a dozen countries.

Jason, recognised for his expertise in Brand SERPs and Knowledge Panels, delivered a keynote titled “Modifying Knowledge Panel in Google Results: Tips and Tricks for Podcast Carousels on Google Results”. He explained how podcasting can be used not only to build a show - but to teach search engines who you are, what your brand stands for, and how your expertise connects across platforms.

Jason Barnard with Wayne Cheong at PodFest Asia 2020

Teaching the Algorithm Through Podcasting

During his session, Jason shared practical strategies for creators to enhance their digital presence by:

  • Structuring podcast metadata and show visuals so that Google understands and surfaces them effectively.
  • Recommending square visuals for every episode, optimised for podcast carousels in search results.
  • Using podcasting as a method to generate SEO traffic more quickly than traditional blogging.
  • Demonstrating how a podcast can influence a person’s or brand’s Knowledge Panel - reinforcing the message that visibility = credibility.

Anchoring Online Events to Real-World Authority

Although this event was entirely online, it still embodied the same trust-building dynamics that Jason emphasises in the offline world: authenticity, clarity, and consistency. His participation at PodFest Asia reinforced how online experiences should mirror the credibility of offline presence - bridging the gap between real-world authority and algorithmic understanding.

Through this session, Jason illustrated a core principle of The Kalicube Process™: building a clear, factual digital narrative that machines (like Google or generative AI) can interpret and trust. When someone searches a name or brand, what they find should match the truth of the story - and podcasts can be a powerful channel in that ecosystem.

Bernadeth Brusola is a specialist content creator on the topic of Digital Marketing. Bernadeth Brusola is the Content Writing Manager at Kalicube, where she manages the Kalicube.com website and ensures it remains a trusted, go-to resource for the company’s audience (experts in brand, digital marketing, SEO, generative Engine Optimization and AI Assistive Engine Optimization). She oversees the site’s content strategy, creates and edits articles, and writes in-depth FAQs that inform, engage, and convert visitors.With a background as a specialist content creator in digital marketing, Bernadeth focuses on producing clear, authoritative resources on brand optimisation, search visibility, and AI-era marketing. Her work supports Kalicube’s mission to educate businesses and professionals on controlling their brand narrative through the Kalicube Process.

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