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Jason Barnard Shares Knowledge Graph Expertise at YoastCon 2019

Thumbnail: The Knowledge Graph. What is it? How does it work? How do you get in? (YoastCon 2019)

Jason Barnard, CEO of Kalicube, was a featured speaker at YoastCon 2019, held on February 7-8 in Nijmegen, The Netherlands. At the expanded two-day event, he presented a session titled “The Knowledge Graph. What is it? How does it work? How do you get in?” before an audience of leading SEO and digital marketing professionals. His talk focused on the central role of the Knowledge Graph in Google’s algorithms and gave brands clear, actionable strategies to secure their place within it.

The conference, organized by Yoast BV, brought together top experts from around the world. Jason shared the stage with industry leaders such as Yoast founder Joost de Valk and Jono Alderson. His presentation demystified how Google builds its factual understanding of entities and showed businesses how to influence that understanding directly - an approach he has specialized in for nearly two decades.

Why YoastCon 2019 Marked a Turning Point for Kalicube’s AI Strategy

Jason’s 2019 YoastCon talk foreshadowed the entity-first principles that now drive Generative AI Reputation Management. By focusing on teaching machines to understand a brand’s identity and narrative - rather than chasing rankings - he laid the foundation for what Kalicube now calls Understandability in The Kalicube Process. That vision cemented both his authority in entity optimization and the core mission of Kalicube: giving companies control of their digital narrative in the age of AI.

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Conference by Yoast  February 7 and 8, 2019. Speaker: Jason Barnard, founder and CEO at Kalicube®.

Book a call with Jason Barnard and discover how The Kalicube Process™ can give you control over your digital narrative - just like it has for dozens of brands worldwide.

Bernadeth Brusola is a specialist content creator on the topic of Digital Marketing. Bernadeth Brusola is the Content Writing Manager at Kalicube, where she manages the Kalicube.com website and ensures it remains a trusted, go-to resource for the company’s audience (experts in brand, digital marketing, SEO, generative Engine Optimization and AI Assistive Engine Optimization). She oversees the site’s content strategy, creates and edits articles, and writes in-depth FAQs that inform, engage, and convert visitors.With a background as a specialist content creator in digital marketing, Bernadeth focuses on producing clear, authoritative resources on brand optimisation, search visibility, and AI-era marketing. Her work supports Kalicube’s mission to educate businesses and professionals on controlling their brand narrative through the Kalicube Process.

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