Entrepreneur, author, keynote speaker and innovator
If you’ve heard terms like Answer Engine Optimization, Ask Engine Optimization, Assistive Engine Optimization, Generative Engine Optimization (GEO), Search Experience Optimization (SXO), Conversational Optimization, Generative Search Optimization (GSO), Zero-Click Optimization,…
When people talk about online reputation management (ORM), they usually think of traditional PR agencies scrambling to bury negative articles with dozens of blog posts or spinning up throwaway websites…
When you understand the mechanics of how Google and AI engines interpret, display, and recommend information about entities (people, companies, products), you hold the keys to online visibility in search…
Published on Medium December 3, 2024 (Chad Silverstein) One of my best unconventional decisions was to work one-on-one with three different business coaches, rather than just one. Each coach brought…
Published on MarketAPeel June 1, 2022 (Shannon Peel) Where Do You Reside Currently? Paris, France What Do You Do? I help brands/companies and people manage their branded presence on Google……
Published on Omnisend August 24, 2021 (Whitney Blankenship) SEO is a complicated beast that plagues many e-commerce marketers. Between navigating industry-specific jargon and the never-ending task of optimisation, it can…
Published on The Times of Israel November 22, 2021 (Joseph J. Sherman) Israeli companies dedicate tremendous resources to building successful digital presences, including content, social media, and advertising. Impressively Israeli…
Published on SE ranking April 03, 2020 (Svetlana Shchehel) These are citations of Jason Barnard’s work: “The crucial fact here is that every type of searcher is either already doing…
Published on Marketmuse January 28, 2021 (Stephen Jeske) Everything you wanted to know about brand SERPs but were afraid to ask. Jason Barnard (The Brand SERP Guy) sat down with…
Published on Woorank March 06, 2020 (Greg Snow-Wasserman) As part of your normal marketing strategy, how many times do you Google your company’s brand name? Once or twice a month?…
Published on Impression December 17, 2019 (Laura Hampton) Google has been working for years on how best to understand entities – from the very earliest days of the Knowledge Graph…
Published on Woorank March 23, 2020 (Greg Snow-Wasserman) If you’ve been following our continuing partnership with Brand SERP expert Jason Barnard, we’ve covered what Brand SERPs are, why your Brand SERP matters…
