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My work begins by democratizing the universal solution to an existential problem. The core problem is simple: in the age of AI, your brand’s narrative is what Google and other AI Assistive Engines say it is, whether you’re in the room or not. This creates a silent, but massive, risk to your most valuable asset.
I believe everyone has the right to control their online narrative. My mission is to make that possible for everyone, not just “geeks”. The foundational solution is the Kalicube Process, a simple, three-phase framework:

  1. Understandability: This is about ensuring machines and humans clearly grasp who you are.
  2. Credibility: This phase proves you are a trustworthy and expert solution in your niche.
  3. Deliverability: This is about being omnipresent, so your brand is confidently recommended wherever your audience looks.

I share these principles freely through articles and guides because the solution, though technically deep, is built on a simple premise: clarity, consistency, and a dose of honesty is what the machines really want. I’ve proven this by explaining the process to my local baker and greengrocer, who both immediately grasped the concept.

This journey culminates in the premium services we offer at Kalicube, where my team and I work directly with clients to apply this solution and engineer their brand for ultimate dominance, turning their online presence into a powerful, revenue-generating asset.

Featured image for Organization Schema Markup: Step-by-Step Guide for Companies

Organization Schema Markup: Step-By-Step Guide for Companies

Organization Schema Markup: Step-By-Step Guide for Companies Published on SEMrush December 11, 2020 by Jason Barnard If you have read the great introduction on Schema Markup from Luke Harsel, then you know...
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Featured image for The Future of SEO: Understanding, Credibility, & Deliverability

The Future of SEO: Understanding, Credibility, & Deliverability

The Future of SEO: Understanding, Credibility, & Deliverability Published on Semrush December 03, 2020 by Jason Barnard When someone searches on google (or bing), they express a problem they are...
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Featured image for 4 Best Customer Review Websites for SEO

4 Best Customer Review Websites for SEO

4 Best Customer Review Websites for SEO Published on SEMrush November 23, 2020 by Jason Barnard In this post, I will go over extensive and independent research to evaluate which is the strongest customer...
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Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card

Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card

Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by...
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Featured image for SEO in a Nutshell: Understanding, Credibility & Deliverability

SEO in a Nutshell: Understanding, Credibility & Deliverability

SEO in a Nutshell: Understanding, Credibility & Deliverability Published on SearchEngineJournal October 23, 2020 by Jason Barnard Google has three “needs” that we can feed into to win the “modern Google game.”...
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Featured image for How To Submit a URL or Website to Search Engines Like Google, Bing or Yahoo (A Step-by-Step Guide)

How to Submit a URL or Website to Search Engines Like Google, Bing or Yahoo (A Step-By-Step Guide)

How to Submit a URL or Website to Search Engines Like Google, Bing or Yahoo (A Step-By-Step Guide) Published on SEMrush June 10, 2020 by Jason Barnard If you have...
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Featured image for HTML5 Semantic Tags: What Are They and How To Use Them!

HTML5 Semantic Tags: What They Are and How To Use Them!

HTML5 Semantic Tags: What They Are and How to Use Them! Published on SEMrush June 05, 2020 by Jason Barnard What is Semantic HTML5? If you know a little about...
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Featured image for How Bing’s Whole Page Algorithm Works

How Bing’s Whole Page Algorithm Works

How Bing’s Whole Page Algorithm Works Published on SearchEngineJournal May 20, 2020 by Jason Barnard Bing has a whole page algorithm that organizes the content of the SERP before displaying...
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Featured image for What Are Knowledge Panels and How To Get Into Knowledge Graphs

What Are Knowledge Panels and How To Get Into Knowledge Graphs

What Are Knowledge Panels and How to Get Into Knowledge Graphs Published on Authoritas May 01, 2020 by Jason Barnard Last week we we’re joined by three well known speakers...
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Featured image for How Bing’s Image & Video Algorithm Works

How Bing’s Image & Video Algorithm Works

How Bing’s Image & Video Algorithm Works Published on SearchEngineJournal April 29, 2020 by Jason Barnard Learn what triggers video and image boxes, how click rate impacts positioning, what helps...
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Featured image for How the Bing Q&A / Featured Snippet Algorithm Works

How the Bing Q&A / Featured Snippet Algorithm Works

How the Bing Q&A / Featured Snippet Algorithm Works Published on SearchEngineJournal April 22, 2020 by Jason Barnard How does Bing extract the best answer to any question from the...
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Featured image for How Bingbot Works: Discovering, Crawling, Extracting & Indexing

How Bingbot Works: Discovering, Crawling, Extracting & Indexing

How Bingbot Works: Discovering, Crawling, Extracting & Indexing Published on SearchEngineJournal April 15, 2020 by Jason Barnard Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from...
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