Articles By

My work begins by democratizing the universal solution to an existential problem. The core problem is simple: in the age of AI, your brand’s narrative is what Google and other AI Assistive Engines say it is, whether you’re in the room or not. This creates a silent, but massive, risk to your most valuable asset.
I believe everyone has the right to control their online narrative. My mission is to make that possible for everyone, not just “geeks”. The foundational solution is the Kalicube Process, a simple, three-phase framework:

  1. Understandability: This is about ensuring machines and humans clearly grasp who you are.
  2. Credibility: This phase proves you are a trustworthy and expert solution in your niche.
  3. Deliverability: This is about being omnipresent, so your brand is confidently recommended wherever your audience looks.

I share these principles freely through articles and guides because the solution, though technically deep, is built on a simple premise: clarity, consistency, and a dose of honesty is what the machines really want. I’ve proven this by explaining the process to my local baker and greengrocer, who both immediately grasped the concept.

This journey culminates in the premium services we offer at Kalicube, where my team and I work directly with clients to apply this solution and engineer their brand for ultimate dominance, turning their online presence into a powerful, revenue-generating asset.

How Google Search Ranking Works – Darwinism in Search

How Google Search Ranking Works - Darwinism in Search

Published on SearchEngineJournal May 19, 2019 (Jason Barnard) Here’s what Gary Illyes tells search engineers when they start at Google, and learn a stunning insight into how Google search ranking...
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Improving brand reputation using Google Knowledge Panel

Improving brand reputation using Google Knowledge Panel

Published on Yaagneshwaran March 9, 2021 (Jason Barnard) Knowledge Panel is not as niche as they used to be back in the day. It’s become relatively universal now. I like...
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What Should your Brand SERP look like?

What Should your Brand SERP look like?

Published on Wordlift February 19,2021 (Jason Barnard) Educated, polite people shouldn’t care about what other people think about them. It would be vanity. That’s most usually true, but there’s an...
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Featured image for Beginners Guide to Search Engine Optimization

Beginners Guide to Search Engine Optimization

Beginners Guide to Search Engine Optimization Published on Semrush December 23, 2020 by Jason Barnard This article gives an overview of what seo is, why it is important, how google...
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Featured image for The Expansion of People Also Ask In the Search Results

The Expansion of People Also Ask In the Search Results

The Expansion of People Also Ask In the Search Results Published on SearchEngineJournal December 14, 2020 by Jason Barnard In this article, I will look into People Also Ask (PAA) on Google’s search results...
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Featured image for Organization Schema Markup: Step-by-Step Guide for Companies

Organization Schema Markup: Step-By-Step Guide for Companies

Organization Schema Markup: Step-By-Step Guide for Companies Published on SEMrush December 11, 2020 by Jason Barnard If you have read the great introduction on Schema Markup from Luke Harsel, then you know...
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Featured image for The Future of SEO: Understanding, Credibility, & Deliverability

The Future of SEO: Understanding, Credibility, & Deliverability

The Future of SEO: Understanding, Credibility, & Deliverability Published on Semrush December 03, 2020 by Jason Barnard When someone searches on google (or bing), they express a problem they are...
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Featured image for 4 Best Customer Review Websites for SEO

4 Best Customer Review Websites for SEO

4 Best Customer Review Websites for SEO Published on SEMrush November 23, 2020 by Jason Barnard In this post, I will go over extensive and independent research to evaluate which is the strongest customer...
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Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card

Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card

Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by...
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Featured image for SEO in a Nutshell: Understanding, Credibility & Deliverability

SEO in a Nutshell: Understanding, Credibility & Deliverability

SEO in a Nutshell: Understanding, Credibility & Deliverability Published on SearchEngineJournal October 23, 2020 by Jason Barnard Google has three “needs” that we can feed into to win the “modern Google game.”...
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Featured image for How To Submit a URL or Website to Search Engines Like Google, Bing or Yahoo (A Step-by-Step Guide)

How to Submit a URL or Website to Search Engines Like Google, Bing or Yahoo (A Step-By-Step Guide)

How to Submit a URL or Website to Search Engines Like Google, Bing or Yahoo (A Step-By-Step Guide) Published on SEMrush June 10, 2020 by Jason Barnard If you have...
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Featured image for HTML5 Semantic Tags: What Are They and How To Use Them!

HTML5 Semantic Tags: What They Are and How To Use Them!

HTML5 Semantic Tags: What They Are and How to Use Them! Published on SEMrush June 05, 2020 by Jason Barnard What is Semantic HTML5? If you know a little about...
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