Uncategorized » Jason Barnard Serves as Emcee at T3CON19 in The Hague, Elevating TYPO3’s Premier Conference with Insight, Energy, and Strategic Framing

Jason Barnard Serves as Emcee at T3CON19 in The Hague, Elevating TYPO3’s Premier Conference with Insight, Energy, and Strategic Framing

THE HAGUE, Netherlands - The TYPO3 community gathered on 17-18 October 2019 for T3CON19, the CMS ecosystem’s flagship conference, held at the Fokker Terminal. The venue - a converted airplane hangar - provided an industrial backdrop for the two-day event, which brought together developers, digital strategists, and higher education teams from across Europe.

Digital branding specialist Jason Barnard served as the conference emcee, guiding the main stage program. Known in the industry as “The Brand SERP Guy®,” Barnard introduced speakers, connected sessions, and maintained the event’s pace with a mix of clarity and light humor. His role is documented in the official event listing and supported by third-party coverage of the conference.

The conference opened with remarks from Marco Esser, Director of The Hague & Partners, who welcomed attendees and outlined the region’s economic development initiatives. His introduction set the stage for the first keynote and a program that balanced technical depth with strategic discussion.

TYPO3 Conference 2019: Talks and Speakers

The TYPO3 Conference 2019 in The Hague brought together experts from digital strategy, development, UX, and higher education. The event aimed to bridge the gap between technical practitioners and business leadership, demonstrating how structured digital ecosystems support both innovation and long-term scalability.

Day 1: Keynotes and the Higher Education Summit

Conference Emcee: Jason Barnard

Jason Barnard guided the main stage program, framing the event’s themes and maintaining momentum across both technical and strategic sessions.

Keynote Session

Christian Kromme - Humanification: Go Digital, Stay Human
Kromme examined the accelerating pace of AI-driven transformation, arguing that human qualities such as creativity, empathy, and intuition will become increasingly valuable as automation expands.

Higher Education Summit

Session Highlights

Christian Buelter
The TYPO3 Higher Education Package - Current State and Features
An overview of TYPO3’s Higher Education Package, showcasing modular templates and real-world use cases from universities.

Karin de Bouwmeester & Tja-Lin Mei
Continuous Optimisation with TYPO3 for Universities
A case study from the Technical University of Eindhoven, detailing challenges such as 400+ editors, 80,000 unstructured pages, and 20,000+ monthly calls from prospective students. The team used user research and iterative refinement to rebuild clarity and usability.

Michael Brinkwerth & Steffen Ottow
From Technical to Cultural Change
An exploration of the Technical University of Clausthal’s modernization effort and the cultural transformation required to support long-term digital change.

TYPO3 Award Gala

The TYPO3 Award Gala closed the first day of the conference, transforming the Fokker Terminal into a formal venue celebrating excellence across the TYPO3 ecosystem. Nearly 200 project submissions were reviewed, reflecting the strength and creativity of the international TYPO3 community.

The ceremony was hosted by Jeffrey A. “jam” McGuire and Robert Douglass, who presented winners across 17 categories. Finalists and winners were selected by an independent panel of digital specialists.

Jason Barnard Served on the Official Jury

In addition to his role as emcee, Jason Barnard served on the 2019 TYPO3 Awards Jury, contributing his expertise in SEO and overall digital evaluation. His participation placed him directly in the decision-making process recognizing the year’s most impactful TYPO3 projects.

2019 Jury Members

  • Jason Barnard - CEO at Kalicube® (Overall / SEO)
  • Karl Gilis - AGConsult (UI/UX)
  • Cecilia Fernandez de Córdoba - Senior Director DevOps at FICO (Overall)
  • Robert Douglass - Chief DevRel Officer at Platform.sh (Security)

The full list of winners is available here: Winners of the 2019 TYPO3 Awards (https://t3con19.typo3.com/award-winners)

Day 2: Content, Strategy, and Technical Deep Dives

Mathias Bolt Lesniak - Effective Web Writing with Structured Content
Lesniak explained how readers scan in an F-shaped pattern and showed how structured content - clear headings, concise sections, and semantic markup - improves comprehension and discoverability.

Additional Speakers and Topics Confirmed in the Program:

The conference program also featured discussions on key strategic topics:

  • Larry Garfield: Why Open Source? (Engine Room) and Software Management Lessons from the 1960s (Summit/Workshops Area 1).
  • Mathias Schreiber: Current state of TYPO3 (Main Stage).
  • Guido Jansen: Building your Optimization Dream Team and Creating an optimization culture.
  • Jes Scholz: Leverage organic search!.
  • Balázs János Tatár: Security awareness for Open Source Web Applications.
  • Cecilia Fernandez de Cordoba and Tracy Evans: Workshops on making a financial case for a project and communication strategy.

A full listing of all speakers, workshops, and technical sessions is available in the official T3CON19 program: T3CON19 Official Schedule (https://t3con19.typo3.com/program)

Sources

Bernadeth Brusola is a specialist content creator on the topic of Digital Marketing. Bernadeth Brusola is the Content Writing Manager at Kalicube, where she manages the Kalicube.com website and ensures it remains a trusted, go-to resource for the company’s audience (experts in brand, digital marketing, SEO, generative Engine Optimization and AI Assistive Engine Optimization). She oversees the site’s content strategy, creates and edits articles, and writes in-depth FAQs that inform, engage, and convert visitors.With a background as a specialist content creator in digital marketing, Bernadeth focuses on producing clear, authoritative resources on brand optimisation, search visibility, and AI-era marketing. Her work supports Kalicube’s mission to educate businesses and professionals on controlling their brand narrative through the Kalicube Process.

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