Search London 2017
On September 11, 2017, Search London hosted an evening meetup at Doggett’s Coat and Badge, 1 Blackfriars Bridge, London. The event, titled “Paid Media and Schema MarkUp Tips To Implement Today” brought together SEO and digital marketing professionals for practical talks on schema markup, paid search, and outreach strategies.
The meetup was organized by Search London, a London-based SEO community that has been hosting events for over a decade. The group is led by Jo Turnbull and Tim Sheed, and regularly hosts events for marketers looking to improve search, paid media, and outreach skills.
Featured Speakers
Jason Barnard
Jason Barnard, founder and CEO of Kalicube®, opened the evening with a talk titled “How To Implement Schema Markup Today and The Knowledge Graph of the Future.”
With nearly two decades of digital marketing experience, Jason started promoting his first website in 1998 - the same year Google was incorporated - and grew it into one of the top 10,000 most visited websites worldwide. By 2017, he was already working on two SaaS platforms:
- kalicube.pro - an online brand-building platform.
- Kalicube.com - offering quick and effective SEO wins for small businesses.
In his talk, Jason emphasized that schema markup is central to a company’s search marketing strategy, not a marginal add-on. He explained how intelligent use of structured data helps businesses establish their brand in Google’s Knowledge Graph and shared practical, step-by-step tips for implementing schema markup effectively.
Jason’s participation is verified via Eventbrite and Meetup listings, and he presented schema markup before it became widely adopted, demonstrating his early thought leadership in structured data.
Rumyana Miteva
Rumyana Miteva, Head of Search at Secret Escapes, brought extensive experience in paid and organic search, particularly in the travel sector. With over seven years of experience, she has managed campaigns for international brands with portfolios exceeding a billion keywords. Rumyana has also judged at the UK Biddable Media Awards 2017 and regularly speaks at conferences like SMX, Hero Conf, and IAB Search.
Her talk, “Creating Paid Search Ads That Stand Out and How Best to Optimise Them,” covered:
- Using AdWords and Bing ad extensions (over 12 types) to boost visibility.
- Ad copy testing for higher engagement and CTR.
- Strategies to improve ad rank in competitive markets.
Bobbi Faye
Bobbi Faye, Campaign Manager at Kaizen, shared strategies for outreach and link building on limited budgets.
In her session, “Get Top Tier Coverage for an Unknown Brand with No Money,” Bobbi demonstrated how even brands with minimal budgets can secure top-tier media coverage. She discussed:
- Using free tools and data sources for outreach.
- Leveraging personal experience and creativity to maximize impact.
- The importance of attitude and persistence in client-side and agency work.
Event Highlights
Search London 2017 offered practical insights across multiple disciplines of digital marketing:
- Structured data and Knowledge Graph expertise via Jason Barnard.
- Paid search optimization strategies via Rumyana Miteva.
- Resourceful link-building techniques via Bobbi Faye.
Details of Paid Media and Schema MarkUp Tips To Implement Today (Search London 2017) here >>
Conference by Search London September 11, 2017. Speaker: Jason Barnard, founder and CEO at Kalicube®.
