Search Y 2020 - Paris
Search Y 2020 was held in Paris on 7 February 2020, bringing together industry experts in SEO, digital marketing, AI, and more. The event featured a comprehensive programme across multiple tracks - both French and English - covering emerging themes in search, content, e-commerce, and evolving web technologies.
Although Jason Barnard did not deliver a talk at this edition, he served on the editorial committee, contributing to the direction and curation of the event.
Program Themes & Tracks
The 2020 programme was divided into several tracks, with sessions in Salle Genève (French track), Salle New York (English track), and Salle Paris (French track). Search Y Paris topics addressed include:
- SEO / SERP & Search
- Content Marketing
- Conversion Rate Optimization
- Digital Marketing & E-commerce
- Artificial Intelligence / Machine Learning
- International Search
- Knowledge Graph / Entities
- Voice Search
- Mobile, Progressive Web Apps (PWA)
- Link Building
- UX & User Experience
- SEA (Search Engine Advertising)
- Social Media Updates / Trends
- Data Analytics & Web Analytics
- Web redesign, migrations & site replatforming
Jason Barnard’s Involvement
- Editorial Committee Role (2019 & 2020): Jason’s appointment on the committee reinforced his standing in the Search Y community. His committee role means that while he didn’t speak, he influenced topic selection, speaker adjudication, and the thematic direction of the sessions.
- Networking & Presence: Even without a speaking slot, being part of the organizational core gives him credibility, showing he’s not just a participant but also a strategist behind the scenes.
Notable Figures & Connections
During Search Y 2020, several influential people in SEO and digital marketing participated in or were associated with the event. These include:
- Fabrice Canel (Principal Program Manager at Bing)
- Frédéric Dubut (AI Red Team @ Microsoft)
- John Paul Sherman (Principal Product Manager at Red Hat)
- Philippe Yonnet
- Mikaël Priol
- Lukasz Zelezny
- Gennaro Cuofano
- Helga Bendea
- Jono Alderson
- Dixon Jones
- Cindy Krum (Founder & CEO of MobileMoxie, Inc)
Search Y 2020 – (Speakers list & recap)
Conference by Search Y February 2020. Organizer: Jason Barnard, founder and CEO at Kalicube®.
