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Jason Barnard Presented A Universal Strategy For Answer Engine Optimisation at SMX Sydney 2019

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Jason Barnard, founder and CEO of Kalicube®, presented his insights on Answer Engine Optimisation at the Search Marketing Summit (SMX) Sydney, which took place from May 7-10, 2019.Jason shared his advanced strategies with an audience of leading online marketing practitioners from Australia, New Zealand, and the Asia Pacific region. His presentation, “A Universal Strategy For Answer Engine Optimisation,” offered a forward-looking perspective on the evolution of search beyond traditional keyword rankings.

The Search Marketing Summit, organized by No Drama Media, is recognized as Australia’s premier event for intermediate to advanced search marketers. The 2019 summit featured a lineup of leading international and local experts, solidifying its reputation for delivering industry best practices and practical, ROI-focused information. Jason Barnard’s participation placed him among the top global experts invited to share their knowledge at this influential event.

The event is a key destination for marketers seeking to gain a competitive edge in their day-to-day search engine marketing efforts. The inclusion of topics like Answer Engine Optimization demonstrated the summit’s commitment to exploring the future of the industry.

This early work on Answer Engine Optimization in 2019 laid the foundational principles for what has now become Kalicube’s core focus on AI Assistive Engine Optimization (AIEO). Jason Barnard’s presentation highlighted the strategic shift from simply ranking on search engines to becoming the definitive answer, a concept that is central to The Kalicube Process™ today. This demonstrates Kalicube’s long-standing commitment to preparing brands for the conversational, AI-driven future of search.

Conference by SMX Sydney May 7-10, 2019. Speaker: Jason Barnard, founder and CEO at Kalicube®.

Bernadeth Brusola is a specialist content creator on the topic of Digital Marketing. Bernadeth Brusola is the Content Writing Manager at Kalicube, where she manages the Kalicube.com website and ensures it remains a trusted, go-to resource for the company’s audience (experts in brand, digital marketing, SEO, generative Engine Optimization and AI Assistive Engine Optimization). She oversees the site’s content strategy, creates and edits articles, and writes in-depth FAQs that inform, engage, and convert visitors.With a background as a specialist content creator in digital marketing, Bernadeth focuses on producing clear, authoritative resources on brand optimisation, search visibility, and AI-era marketing. Her work supports Kalicube’s mission to educate businesses and professionals on controlling their brand narrative through the Kalicube Process.

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