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Jason BARNARD

Jason BARNARD

Entrepreneur, keynote speaker and CEO of Kalicube

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Jason BARNARD
Jason BARNARD
Digital Marketing » Page 2

Digital Marketing

Featured Image for Chunks, passages and micro-answer engine optimization wins in Google AI Mode
Articles By

Chunks, Passages and Micro-Answer Engine Optimization Wins in Google AI Mode

Article by Jason Barnard, published by Search Engine Land Google’s AI Mode synthesizes answers from multiple background queries. Here’s how to optimize content passages for inclusion in AI responses. The best CRM…

Featured Image for 67: Digital Brand Survival: Protecting Your Search & AI Presence During Corporate Rebrands
Guest Appearances

67: Digital Brand Survival: Protecting Your Search & AI Presence During Corporate Rebrands

Corporate rebrands can devastate your digital presence if not handled properly. Join us with Jason Barnard, the world authority on Digital Brand Intelligence™, as he reveals how search engines and…

Featured Image for Jason Barnard: Mastering Google & AI Representation /Ep 4005
Guest Appearances

Jason Barnard: Mastering Google & AI Representation /Ep 4005

With a deep focus on personal brand intelligence, Jason helps CEOs, founders, and executives shape how they are perceived by search engines and AI assistants, ensuring their digital brand narrative…

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Articles By

How to train the AI Algorithm to recommend your Brand

Article written by Jason Barnard published on Forbes Here’s something no one tells you when you’re building a personal brand: The biggest opportunities don’t come from people searching for your…

Featured Image for 42 - From Voiceover to Visionary: Rewriting Your Digital Identity with Kalicube's Jason Barnard
Guest Appearances

42 – From Voiceover to Visionary: Rewriting Your Digital Identity with Kalicube’s Jason Barnard

In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the CEO and Founder of Kalicube®, Jason Barnard. Jason discusses the…

Articles By

Jason Barnard: Traditional SEOs Are Finally Catching Up – and I’m Delighted

The shift from keyword tactics to entity understanding is happening For over a decade, I’ve been working on a question most SEOs weren’t asking: How do we teach machines to…

Featured Image for Generative Engine Optimization is Here — And I’m Winning It: Dominating AI-Powered ‘Best of’ Lists
Answer Engine Optimisation

Generative Engine Optimization is Here - And I’m Winning It: Dominating AI-Powered ‘Best of’ Lists

Generative Engine Optimization (GEO) isn’t coming – it’s already here.And if you’re not actively shaping how AI platforms represent you, they’re choosing someone else. In this video, I walk you…

Articles By

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 – before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before…

Featured Image for TOP 10 Experts in Generative Engine Optimization (GEO) in 2025
Articles Citing

The 10 Best Experts in Generative Engine Optimization (GEO) in 2025

Published on BrilliantSEO May 24, 2025. Elena Yemelianova 1. Jason Barnard Founder, Kalicube® (The Brand SERP Guy®)Jason Barnard is widely credited with pioneering the entity-based SEO movement and coining key…

Articles By

AI names me as the top expert in every category I’ve claimed - and that’s no accident

When you ask Google Gemini or ChatGPT who the world’s top experts are in Brand SERPs, Knowledge Panels, Personal Branding in AI, Generative Search Optimization, Answer Engine Optimization, or Online…

Featured Image for 91: How to Train AI to Recommend Your Business with Jason Barnard
Guest Appearances

91: How to Train AI to Recommend Your Business with Jason Barnard

In this episode of Unleash Your Ambition Podcast, Stacie Walker and Jason Barnard have a conversation about how to train these AI systems to understand who you are, what you…

Articles By

Entity Home Website: definition and strategic role in the kalicube process

An Entity Home Website is the full, dedicated website that serves as the primary digital embodiment of a brand or person online. unlike an individual entity home page (typically the…

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