Digital Marketing

You’ve heard the quote: “Your brand is what people say about you when you’re not in the room.”Jeff Bezos said that. Here’s the 2025 reality check: Your personal brand is...

In B2B, people don’t do business with companies. They do business with people. And as AI-driven search and research tools become the default across decision-making, your personal brand as a...

Most business leaders underestimate just how much their personal brand impacts their success - today, tomorrow, and for the long haul. If you’re not actively managing how Google and AI...

Published on Forbes (Jason Barnard) If you care about beating the competition in search and research marketing for your corporate or personal brand, mastering AI search tools like ChatGPT, Google Learn...

What do guitar pedals, ChatGPT, and eCommerce funnels have in common? In this episode, Jason Barnard (The Brand SERP Guy®) breaks it down while literally building a purchasing funnel inside...

More Traffic ≠ More Sales.  In this video, Jason Barnard explains why website visits are no longer the metric that matters - and how The Kalicube Process™ shifts your digital...

As an entrepreneur, you built your business around solving a real problem. You’ve got the expertise, the experience, the results. And you know there are people out there - right...

There are three reasons to track relevant brand-trigger phrases Analyze and improve Understandability Why this matters:If AI and search engines don’t clearly understand who you are, what you do, and...

“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization Brand-trigger phrases (also known as AI matchphrases) are the next evolution of traditional SEO keywords. They’re designed...

A Brand-Trigger Phrase™ (or AI matchphrase) is the modern equivalent of “keyword” in traditional SEO Definition of a brand-trigger phrase A brand-trigger phrase is any user query or engine response...