Digital Marketing

Brand SERPs Foundations Course: Improving Other Results You Partially Control

Jason Barnard speaking: Improving other results you partially control. What’s the situation? We’ve looked at social media sites and that’s a pretty obvious set of sites where you have some control....
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Brand SERPs Foundations Course: Improving Your Social Accounts

Jason Barnard speaking: Improving the results you partially control: social media. Now, what’s the situation? Here we have part of the first page of results for Ben and Jerry’s. Looking at...
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Brand SERPs Foundations Course: Improving the Results You Control

Jason Barnard speaking: Improving the results you control. Here’s the situation. You’ve got your homepage perfect. The meta title and description appear as you want them on your brand SERP. The...
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Brand SERPs Foundations Course: Triggering and Optimizing Rich Sitelinks

Jason Barnard speaking: I gave you a quick introduction to rich sitelinks in the homepage lesson here. I’m going to tell you how to trigger them if you don’t have them...
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Brand SERPs Foundations Course: Optimizing Your Homepage

Jason Barnard speaking: Improving your home page. Here’s the situation. Obviously you want to get a quick start improving your SERP and making it look as good as you possibly can. ...
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Your Brand SERP is your online business card

Your Brand SERP Is Your Online Business Card

[PODCAST] Your brand SERP is your online business card Our guest on this episode of the Data Stories: Leaders at Work podcast is Jason Barnard, Founder/CEO of Kalicube® and SEO expert. Through his...
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Thumbnail: Catch Jason Barnard on the #Piratebroadcast

Catch Jason Barnard on the #PirateBroadcast™

Jason Barnard is a digital marketing consultant. He specializes in Brand SERPs (Search Engine Results Pages) and Knowledge Panels. He hosts a leading digital marketing podcast (intelligent, interesting and fun)...
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Thumbnail: Catch Jason Barnard on the #Piratebroadcast

Catch Jason Barnard on the #PirateBroadcast

Jason Barnard is a digital marketing consultant. He specialises in Brand SERPs (Search Engine Results Pages) and Knowledge Panels. He hosts a leading digital marketing podcast (intelligent, interesting and fun)....
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Ep. 178 - April 8, 2021 - Light Version

Ep. 178 - April 8, 2021 - Light Version

Published on Mariehaynes April 08, 2021 What Is a Google Knowledge Panel and How To Get One - Jason Barnardhttps://www.semrush.com/blog/google-knowledge-panel/March 29, 2021 This is a wonderfully in depth guide from Jason...
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Thumbnail: Jason Barnard - The Brand SERP Guy & Knowledge Graph Expert

Jason Barnard - The Brand SERP Guy & Knowledge Graph Expert

Jason Barnard is the CEO of Kalicube®, a marketing agency specializing in Brand SERPs and Knowledge Panels. Jason is one of the most charismatic figures in the world of SEO....
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Thumbnail: Kalicube Tuesdays with Casie Gillette and Jason Barnard: Content Marketing & the Customer Experience

Kalicube Tuesdays with Casie Gillette and Jason Barnard: Content Marketing & the Customer Experience

With technology giving customers a bigger voice than ever before, customers expect more from brands. What does this mean for content marketers? It means we need to rethink our strategies...
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What Is a Google Knowledge Panel and How To Get One

What Is a Google Knowledge Panel and How To Get One

Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...
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