Digital Marketing

Jason Barnard speaking:  Drowning imperfect and negative results. Finding the opportunities. Now, what’s the situation? You have a negative or imperfect result on page one that you haven’t managed to...

Jason Barnard speaking: Dealing with problematic forum threads. What’s the situation? There’s a forum thread from a third-party site on your Brand SERP and it looks negative. The first thing to...

Jason Barnard speaking: Dealing with problematic articles or blogs. What’s the situation? A third party is ranking on your Brand SERP with an article that reflects badly on your brand. The...

Jason Barnard speaking: Review platforms. This lesson goes way beyond dealing with review platforms that show low ratings on your Brand SERPs. I’ll cover an overall review platform strategy, so even...

Jason Barnard speaking: People Also Ask. What’s the situation? Across all its SERPs, Google is pushing People Also Ask very hard. Why is that? Well, when someone searches on Google, they’re...

Jason Barnard speaking: Twitter Boxes. Why are they important and how do you get them? The situation: Twitter feeds directly into Google, Twitter tweets right into Google’s ear. That means anything...

Jason Barnard speaking: Video Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Video Boxes and that number is rising. They bring a lot to your SERP. They look great...

Jason Barnard speaking: Image Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Image Boxes and they bring multiple advantages. If the image is a good quality, it brings a...

Jason Barnard speaking: How ranking works. The situation: when you’re doing SEO, it’s really, really important to understand the mechanisms behind Google’s ranking system. I call it Darwinism in Search and...

Jason Barnard speaking: The situation you want to improve your brand SERP maybe there’s something in there that doesn’t reflect well on your brand or perhaps you simply want to make...