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Jason BARNARD

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Digital Marketing » Webinars » Answer Engine Optimisation » Page 2

Answer Engine Optimisation

#SEOisAEO: Machine Learning 101: The how, the why and … what ML means to us as marketers
Answer Engine Optimisation / season 4

Episode 10: Machine Learning 101: The how, the why and … what ML means to us as marketers

A lot of publications already use AI or machine learning to tell them what they should be covering. What keywords? What are people interested in? What gets clicks? It goes…

#SEOisAEO: How Google Uses The Knowledge Graph in its AE algorithm
Answer Engine Optimisation / Season 3

Episode 9: How Google Uses The Knowledge Graph in its AE algorithm

Google has been building up information in a knowledge graph since at least 2012. They actually started back in 2005 with something called the fact repository. Back then, Andrew Hogue…

#SEOisAEO: How to get Entities and Their Attributes in the Knowledge Graph
Answer Engine Optimisation / Season 3

Episode 8: How to get Entities and Their Attributes in the Knowledge Graph

I was leveraging notable things that were easy to get myself into the knowledge graph. Cheating like that is fine, but it doesn’t necessarily bring you the low-down, the real…

#SEOisAEO: The Knowledge Graph - How Well is Google doing in 'understanding the world'?
Answer Engine Optimisation / Season 3

Episode 7: The Knowledge Graph – How Well is Google doing in ‘understanding the world’?

Knowledge Graphs are particularly appropriate to the continuous flow of large amounts of data from diverse, heterogeneous sources where the ontology of the data can be extended and revised algorithmically…

Episode 6: How to Help Google/Amazon Make Sense of a Chaotic, Unstructured Web
Answer Engine Optimisation / season 2

Episode 6: How to Help Google/Amazon Make Sense of a Chaotic, Unstructured Web

The way Amazon and Google approaching voice and answering is it has always been Google’s mission statement to answer every question. This is why you get a million results for…

Epic #SEOisAEO series: Semantic HTML5, IA and Accessibility - so many missed opportunities
Answer Engine Optimisation / season 2

Episode 5: Semantic HTML5, IA and Accessibility – so many missed opportunities

The reason that developers traditionally use divs is because they moved from table layouts where they could do stuff to divs so that they could do layouts with CSS to…

Episode 4: More Than You Thought You Needed to Know About Schema Markup
Answer Engine Optimisation / season 2

Episode 4: More Than You Thought You Needed to Know About Schema Markup

Now, Schema Markup is cool. There’s no doubt about that. Gary Illyes said, “I want to live in a world where Schema Markup is not that important, but we currently…

Episode 3: 3 Pillars of a successful AEO strategy, pertinence, understanding, credibility
Answer Engine Optimisation / Season 1

Episode 3: 3 Pillars of a successful AEO strategy, pertinence, understanding, credibility

Hello and welcome to the third episode of “Answer Engine Optimization, the future of SEO”. This episode is all about AEO strategy. Watch here >> Published by: Semrush. Host: Jason Barnard. Guests: David…

Episode 2: Voice Search is changing the game
Answer Engine Optimisation / Season 1

Episode 2: Voice Search is changing the game

We’re going to be talking about voice search and how it’s changing the game. Jason started researching this, his point of view has changed quite considerably over the last three…

Episode 1: Getting to Grips with AEO: Answer Engines are here to stay
Answer Engine Optimisation / Season 1

Episode 1: Getting to Grips with AEO: Answer Engines are here to stay

This is the first episode in the Epic series, Answer Engine Optimisation (the future of SEO). Today’s guests are Andy Drinkwater, Barry Schwartz, Craig Campbell. Jason likes the idea that…

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  • Speaking
    • Conferences
      • Offline
      • Online
      • Kalicube Team Conferences
    • Podcasts
      • Jason’s Podcast
      • Guest Appearances
    • Talks and Interviews
      • Short Clips
      • Guest Appearance Videos
    • Webinars
      • Webinars as Guest
      • Webinars as Host
      • Answer Engine Optimisation
  • Articles
    • Articles By
    • Articles Contributed
    • Articles Citing
    • Articles About
    • Media and Mentions
  • Books
    • Your Instruction Manual for Google Knowledge Panels
    • The Fundamentals of Brand SERPs for Business
  • Companies
  • About
    • Jason Barnard is a serial entrepreneur
    • Jason Barnard is an award-winning innovator
    • Jason Barnard is an acclaimed speaker
    • Jason Barnard is a bestselling author
    • Social Media Accounts of Jason Barnard
    • Jason Barnard’s Lexicon
    • Jason Barnard’s Entrepreneur Peers
  • Contact
  • Media Kit
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