Answer Engine Optimisation

#SEOisAEO: How Does RankBrain Affect Query Results Today

Episode 11: How Does RankBrain Affect Query Results Today

RankBrain is a continuation of the advanced query parsing and interpretation Google’s been doing since Hummingbird; getting better at identifying intent and serving up content that satisfies that intent. When...

#SEOisAEO: Machine Learning 101: The how, the why and … what ML means to us as marketers

Episode 10: Machine Learning 101: The how, the why and … what ML means to us as marketers

A lot of publications already use AI or machine learning to tell them what they should be covering. What keywords? What are people interested in? What gets clicks? It goes...

#SEOisAEO: How Google Uses The Knowledge Graph in its AE algorithm

Episode 9: How Google Uses The Knowledge Graph in its AE algorithm

Google has been building up information in a knowledge graph since at least 2012. They actually started back in 2005 with something called the fact repository. Back then, Andrew Hogue...

#SEOisAEO: How to get Entities and Their Attributes in the Knowledge Graph

Episode 8: How to get Entities and Their Attributes in the Knowledge Graph

I was leveraging notable things that were easy to get myself into the knowledge graph. Cheating like that is fine, but it doesn’t necessarily bring you the low-down, the real...

#SEOisAEO: The Knowledge Graph - How Well is Google doing in 'understanding the world'?

Episode 7: The Knowledge Graph - How Well is Google doing in ‘understanding the world’?

Knowledge Graphs are particularly appropriate to the continuous flow of large amounts of data from diverse, heterogeneous sources where the ontology of the data can be extended and revised algorithmically...

Episode 6: How to Help Google/Amazon Make Sense of a Chaotic, Unstructured Web

The way Amazon and Google approaching voice and answering is it has always been Google’s mission statement to answer every question. This is why you get a million results for...

Epic #SEOisAEO series: Semantic HTML5, IA and Accessibility - so many missed opportunities

Episode 5: Semantic HTML5, IA and Accessibility - so many missed opportunities

The reason that developers traditionally use divs is because they moved from table layouts where they could do stuff to divs so that they could do layouts with CSS to...

Episode 4: More Than You Thought You Needed to Know About Schema Markup

Now, Schema Markup is cool. There’s no doubt about that. Gary Illyes said, “I want to live in a world where Schema Markup is not that important, but we currently...

Episode 3: 3 Pillars of a successful AEO strategy, pertinence, understanding, credibility

Published by: Semrush. Host: Jason Barnard. Guests: David Bain, Rebecca Sentance, Kim Krause Berg. September 18, 2018 Topic: The Strategic Imperative: How to Educate the Algorithms to Win the Zero Sum Moment in AI. Summary...

Episode 2: Voice Search is changing the game

We’re going to be talking about voice search and how it’s changing the game. Jason started researching this, his point of view has changed quite considerably over the last three...

Episode 1: Getting to Grips with AEO: Answer Engines are here to stay

This is the first episode in the Epic series, Answer Engine Optimisation (the future of SEO). Today’s guests are Andy Drinkwater, Barry Schwartz, Craig Campbell. Jason likes the idea that...

Boowa & Kwala TV Series (Season 1)

The first season is, so far, unfortunately also the last :( Characters in season 1: Episode 1 Ducks 2 Finger Painting 3 I Love Strawberries 4 The Twirly Dance Game 5 The Music Boxes 6 Puppets 7 The Singing Lesson 8 The Family Album 9 We’re Going for a Picnic 10 The Disco Show 11...

Jason BARNARD