Brand Management

Brand Management

Description
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.
Posts tagged with Brand Management

Why Do You Need to Achieve Human and Machine Understandability? (Chasing the Insights Podcast)

Why Do You Need to Achieve Human and Machine Understandability? – Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard explains the first phase of the...

AIBrandBrand Management+14 more
Jul 10, 2024 Jason Barnard

SEO Estonia 2024

Introduction SEO Estonia 2024, held from June 12th to June 14th at the Hilton Tallinn Park Conference Center, brought together industry leaders, innovators, and enthusiasts for a series of insightful...

AIAI-DrivenArtificial Intelligence+19 more
Jun 14, 2024 Staff Writer

EP580 - Jason Barnard on Taking Control of Your Personal Brand

In this episode of Chasing the Insights, I talk to brand expert Jason Barnard. Jason talks to us about taking control of your Personal Brand. Jason Barnard (The Brand SERP...

BrandBrand ManagementBrand SERP+9 more
May 14, 2024 Jason Barnard

Interview with Jason Barnard

Interview with Jason Barnard, who is an entrepreneur and CEO of Kalicube. Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google’s...

BrandBrand ManagementBrand SERP+11 more
May 6, 2024 Jason Barnard

Harnessing Google for Brand Success: An Interactive Session with Jason Barnard

Tune in to an enlightening conversation with our special guest, Jason Barnard (Branded Search and Beyond), a digital marketing veteran with a penchant for punk-folk music and animated storytelling. Having...

AIBrandBrand Management+10 more
Jun 22, 2023 Jason Barnard

#372 – Discover the ‘Blue Dog’ of Digital Marketing: Jason Barnard’s Unique Approach to Brand Management (Branded Search and Beyond)

Join us in this captivating episode with our guest, Jason, a marketing guru, punk-folk musician, and digital nomad. With his 25 years of experience in digital marketing, Jason has a...

AIBrandBrand Management+14 more
Jun 22, 2023 Jason Barnard

How To Manage Your Brand on Google? Google Business Tips From Jason Barnard – EP76

Discover the secrets of managing your business on Google, enhancing your personal brand, and leveraging brand SERP optimization techniques. Jason shares his wealth of knowledge on knowledge panel management, building...

AIBrandBrand Management+15 more
Feb 7, 2023 Jason Barnard

The Knowledge Panel Course: Six Knowledge Verticals that Trigger a Knowledge Panel

Jason Barnard speaking: Hi, and welcome. You might think that all Knowledge Panels are directly linked to Google’s Main Knowledge Graph, which we can also call the Knowledge Vault. This isn’t...

AIBingBrand+31 more
Apr 21, 2021 Jason Barnard

Fastlane Founders and Legacy with Jason Barnard

Marketing Podcast “Branded Search (and Beyond) with Jason Barnard” is a leading marketing podcast series produced by Kalicube and hosted by The Brand SERP Guy, Jason Barnard.

Affiliate MarketingAIAI-Driven+71 more
Nov 19, 2020 Jason Barnard
Related Pages:

Kalicube offers for entrepreneurs

Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...

AIAI-DrivenArtificial Intelligence+56 more
Mar 22, 2025 Jason Barnard

About

About Jason Barnard Jason Barnard is an entrepreneur, author, keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are...

AIAI Assistive EnginesAI-Driven+52 more
Sep 17, 2024 Jason Barnard

Kalicube SAS

Kalicube: The World Leader in Digital Brand Engineering Because When Machines Make Decisions About You, You Need to Take Control Kalicube Gives You Control Over Your Digital Narrative Kalicube® is a premium Digital Branding Consultancy for entrepreneurs in the AI era founded in 2015 by Jason Barnard. Leveraging 3 billion data points, Kalicube gives entrepreneurs...

AIBrandBrand Management+33 more
Sep 9, 2024 Jason Barnard

Jason Barnard – serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator

Jason Barnard World Authority on Digital Brand Intelligence™™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...

AIAI-DrivenBrand+38 more
Nov 3, 2023 Jason Barnard

Jason Barnard, entrepreneur and writer

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.

AIAI-DrivenBrand+41 more
May 19, 2016 Jason Barnard