Brand SERP

Brand SERP is the search engine results page displayed when a user searches for the exact name of a brand. This is distinct from a Branded SERP, which results from broader, brand-related searches.

A Brand SERP reveals the prominence, personality, and achievements of the queried entity. Brand SERP optimization aims to improve this page, benefiting the brand.

Each named entity possesses a unique Brand SERP. Optimizing it can positively impact prestige, digital PR, SEO, and brand trust.

Your Brand SERP on Google Search is particularly crucial to optimize as it’s the most likely platform where people will search for your brand name.