Click-Through Rate

Jason Barnard speaking: Google ads manual campaigns. What’s the situation? Google ads is a really easy place to start to improve your brand SERPS. Google ads are front and center and...

Jason Barnard speaking: Improving the results where you have no control. What’s the situation? Content from a third party ranks, and that content doesn’t necessarily represent your brand or your brand...

Originally Published on SEMrush September 03, 2019 (Jason Barnard) Welcome to Weekly Wisdom. I am Jason Barnard, and I am going to talk to you about Google Ads for Brand...

Published on Woorank March 23, 2020 (Greg Snow-Wasserman) If you’ve been following our continuing partnership with Brand SERP expert Jason Barnard, we’ve covered what Brand SERPs are, why your Brand SERP matters...

Published on Search Engine Journal December 14, 2020 (Jason Barnard) In this article, I will look into People Also Ask (PAA) on Google’s search results pages for exact match brand searches, also referred to...

Originally Published on SEMrush November 23, 2020 (Jason Barnard) In this post, I will go over extensive and independent research to evaluate which is the strongest customer review websites for SEO. As a note,...

Originally Published on SearchEngineJournal May 20, 2020 (Jason Barnard) Bing has a whole page algorithm that organizes the content of the SERP before displaying it to the user. Learn how...

Published on SearchEngineJournal April 29, 2020 (Jason Barnard) Learn what triggers video and image boxes, how click rate impacts positioning, what helps images and videos rank, and more from Bing’s...

Published on EcommerceNation May 02, 2017 (Jason Barnard) In this mini guide I will present one simple DIY strategy for each of : short, mid and long-term SEO strategies for...