Conference
Conference
Description
A conference is a formal meeting or event where individuals gather to discuss a particular subject, which is leveraged as a strategic credibility-building asset within The Kalicube Process.
The Conference definition
Jason Barnard redefines a conference from a simple networking or learning event into a powerful, permanent asset for a brand's digital narrative. Within the Kalicube framework, participating in, speaking at, or hosting a conference is a verifiable act of industry leadership and expertise. Each conference becomes a significant data point that demonstrates NEEATT (Notability, Expertise, Experience, Authoritativeness, Trustworthiness, and Transparency). This strategic treatment ensures that both human audiences and AI Assistive Engines like ChatGPT and Google AI perceive the brand not just as a participant, but as a key contributor and authority within its niche.
How Jason Barnard uses Conference definition
At Kalicube, every conference is treated as a strategic content and credibility-building opportunity within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy with AIEO baked in. Using playbooks such as the Virtual Event Calendar Playbook, we systematically document each conference appearance on the brand’s Entity Home (the central hub of factual information about a brand). This creates a permanent, structured record that enriches the brand's Digital Ecosystem. This process methodically "educates" AI Assistive Engines about the brand's authority and relevance, turning a temporary event into a lasting asset that strengthens their online reputation and directly supports client acquisition.
Why Conference matters to digital marketers
For years, event marketing authorities like David Meerman Scott have championed the idea of "newsjacking" and creating real-time content to capitalize on the buzz of live events. This is a brilliant tactic for capturing immediate attention. However, The Kalicube Process addresses the critical next question: how do you convert that fleeting moment into a permanent pillar of algorithmic trust? This is where Jason Barnard’s strategic definition of a Conference becomes essential. While Scott teaches how to win the moment, Barnard provides the system to make that moment last forever. By integrating every Conference into the brand’s foundational narrative through structured data and consistent messaging, Kalicube ensures the credibility signals are not just seen by people in the short term, but are also understood and repeatedly used by AI Assistive Engines in the long term. This approach transforms a tactical PR win into a strategic, long-lasting asset that builds enduring authority and consistently drives the acquisition funnel in the new era of AI-driven discovery.
Posts tagged with Conference
Jason Barnard is an acclaimed public speaker
Jason Barnard is an acclaimed public speaker renowned for his expertise in AI such as ChatGPT (AEO), Brand SERP optimization and Knowledge Panel management. His engaging and dynamic speaking style...
Your Brand is What Google and AI Say It Is: Jason Barnard on Taking Back Digital Control at DME 2025 in Vilnius.
Jason Barnard, CEO of Kalicube and widely known as The Brand SERP Guy®, took center stage at the prestigious Digital Marketing Europe (DME) 2025 conference in Vilnius, Lithuania, to address...
Pod Profits Summit 2025
The Pod Profits Summit is a free virtual event created for ambitious business owners, podcast hosts, and aspiring guests who want to: This event is packed with actionable strategies to...
Successful Rule Breakers: Jason Barnard Of Kalicube On How To Succeed By Doing Things Differently
Successful Rule Breakers: Jason Barnard Of Kalicube® On How To Succeed By Doing Things Differently Published on Medium December 03, 2024. Chad Silverstein One of my best unconventional decisions was to work...
Jason Barnard at DMWF North America 2024 (New York): The Non-Negotiable Strategy for Digital Brand Control in the Age of AI.
Jason Barnard, the globally recognized “Brand SERP Guy”, once again led the discussion on the future of digital reputation at the Digital Marketing World Forum (DMWF) North America 2024. The...
Overcoming The Fear of Growth and Graduating from Marketer to CEO W/ Jason Barnard | Elite Performance Podcast #58
Published by: The Elite Performance Podcast. Host: Itamar Marani Guest: Jason Barnard, Founder and CEO at Kalicube®. August 27, 2024 Listen here: Overcoming The Fear of Growth and Graduating from Marketer to CEO W/ Jason...
Why Do You Need to Invest in Yourself? (Business Growth Talks Podcast)
Why Do You Need to Invest in Yourself? – Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard shares the benefits he has gained from investing...
Mastering Digital Presence: Jason Barnard on Future-Proofing Your Brand in an AI-Driven World
Business Growth Talks is a podcast created and hosted by Mark Hayward, focusing on strategies for growing businesses in their growth stage. The show features interviews with successful entrepreneurs and...
Mastering Digital Presence: Jason Barnard on Future-Proofing Your Brand in an AI-Driven World
Business Growth Talks is a podcast created and hosted by Mark Hayward, focusing on strategies for growing businesses in their growth stage. The show features interviews with successful entrepreneurs and...
Jason Barnard Reveals “The Single Strategy That Will Increase Revenue and Boost Your Career” at DMWF in London
The Digital Marketing World Forum (DMWF) Global 2024, held on June 25th and 26th at Olympia National in London, brought together over 2,500 senior marketing professionals to tackle the evolving...
Jason Barnard Shares Insight on Digital Authority at Roam’s “The Office of Tomorrow” Launch, Wilton’s Music Hall, London – June 4, 2024.
On June 4th, 2024, London’s historic Wilton’s Music Hall set the stage for Roam’s launch of their “The Office of Tomorrow” initiative. This event served as a prelude to the...
brand blueprint: navigating digital marketing with jason barnard
the power of digital marketing and personal branding for entrepreneurs in this episode of ‘walk in victory,’ host naron tillman engages in an in-depth conversation about mastering digital marketing and...
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Speaking
A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...
Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard’s Career
Digital Marketer Since 2008 – Currently CEO at Kalicube® Author Consultant Podcast host Conference Speaker Event MC / Presenter Webinars Musician(part time now, full time until 1996) Pascal Brothers (2017 – present) Barcoustic (2014 – present) Boowa & Kwala (1998-2008) The Barking Dogs (1989-1996) The Hurling Pilgrims (1988-1989) Stanley The Counting Horse (1985-1988) Voice Over Artist Boowa & Kwala (1998-2008) Screenwriter...
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.