Copywriting

Copywriting

Description
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Posts tagged with Copywriting

Kalicube Team Conference 2024

It’s been a whole year since the Kalicube® team first gathered in Cebu for our annual team conference. Now, in 2024, we’re back, STRONGER and more united than ever, for...

AIBrandBranding+15 more
Apr 19, 2024 Staff Writer

Kalicube Team Conference 2023

In March 2023, the Kalicube® team traded their virtual workspace for the stunning beachfront of BE Resort Mactan in Cebu, Philippines! This exciting three-day team conference wasn’t just about fun...

AIBrandBranding+18 more
Mar 11, 2023 Staff Writer

Chapter Nine: Optimising Google Ads

Why Google Ads matter for your Brand SERP strategy Google Ads occupy top positions on the SERP and give your brand complete control over the message. Jason Barnard explains that...

AIBrandBrand SERP+10 more
Jan 1, 2022 Jason Barnard

The Line Between Creativity and Business with Jason Barnard (The Brand SERP Guy)

Jason Barnard is known as The Brand SERP Guy®. SERP stands for search engine results page. Just think about any time you Google someone’s name, a band, an actor, a...

AIAmazonBing+26 more
Oct 21, 2021 Jason Barnard

strategic approach to seo with jason barnard

019 strategic approach to seo with jason barnard jason barnard, the brand serp guy®, is the founder of kalicube® and a regular conference speaker on seo. this episode is about...

AIAI ModeBing+53 more
Jun 8, 2021 Jason Barnard

4 Hours of E-A-T | Using Schema to Boost E-A-T

Jono Alderson will give you the keys to bringing Google around to your point of view by providing information in formats it can easily digest and understand: clear copywriting, well-structured...

CopywritingCredibilityE-A-T+9 more
May 26, 2021 Jason Barnard

How to Integrate SEO Into Your Digital Strategy

How to integrate SEO into your digital strategy – S3:E3 In this guest episode, we talk to Jason Barnard, The Brand SERP Guy® and search engine expert about SEO for...

AIAmazonAnswer Engines+50 more
May 18, 2021 Jason Barnard

The Knowledge Panel Course: Getting Your Entity Into Google’s Knowledge Vault

Getting Your Entity Into Google’s Knowledge Vault Jason Barnard speaking: Hi. As you have seen in previous lessons, Google has multiple Knowledge Graph Verticals including Google Books, Google Maps, and the...

AIBingBrand+27 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: The Non-Geeky Way to Join the Dots

The Non-Geeky Way to Join the Dots Jason Barnard speaking: Hi and welcome. Now that you have given a clear explanation of the facts on the Entity Home and ensured...

AIAuthoritative SourcesBusiness+20 more
Apr 21, 2021 Jason Barnard

Negative Results Course: Leapfrogging With Content You Don’t Control

Jason Barnard speaking: How to drown negative results, doing SEO for others? The situation: Here’s the bad result you want to leapfrog with other content that is more positive for your...

AIAmazonBrand+20 more
Apr 21, 2021 Jason Barnard

Negative Results Course: Leapfrogging - Finding Opportunities

Jason Barnard speaking:  Drowning imperfect and negative results. Finding the opportunities. Now, what’s the situation? You have a negative or imperfect result on page one that you haven’t managed to...

AIBrandBrand SERP+11 more
Apr 21, 2021 Jason Barnard

Brand SERPs Foundations Course: Optimizing Google Ads

Jason Barnard speaking: Google ads manual campaigns. What’s the situation? Google ads is a really easy place to start to improve your brand SERPS. Google ads are front and center and...

AIBrandBrand Search+15 more
Apr 21, 2021 Jason Barnard
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