Digital Marketing Strategy
Digital Marketing Strategy
Factual definition
A brand's Digital Marketing Strategy is a comprehensive plan of action designed to control its online narrative and educate algorithms like Google and ChatGPT, thereby driving tangible business results.
Jason Barnard definition of Digital Marketing Strategy
Jason Barnard applies this term to reject the siloed, channel-based tactics that dominate the industry in favour of a truly holistic approach. Within the Kalicube framework, a Digital Marketing Strategy is the master plan for creating a consistent and authoritative Digital Brand Echo. This strategy moves beyond short-term goals like keyword ranking to the long-term objective of "educating" AI Assistive Engines on who the brand is, what it does, and why it is the most credible choice for its audience. A successful strategy ensures that every online touchpoint, from social media profiles to the Brand SERP, reinforces a single, coherent narrative that builds trust with both people and machines.
How Jason Barnard uses Digital Marketing Strategy
At Kalicube, Digital Marketing Strategy is the foundational philosophy behind The Kalicube Process. Jason Barnard uses the client's Brand SERP as the initial diagnostic tool to audit their current digital ecosystem and build a bespoke strategy. This strategy is then executed through the three core phases of the Process: Understandability (ensuring algorithms comprehend the brand), Credibility (demonstrating expertise and trustworthiness), and Deliverability (being omnipresent where the audience is looking). This structured implementation ensures that every marketing action contributes to the singular goal of building an accurate, positive, and convincing brand narrative that drives business growth.
Why Jason Barnard perspective on Digital Marketing Strategy matters
For decades, business leaders have been guided by strategic titans like Michael Porter, who taught that competitive advantage comes from creating a unique and valuable position in the marketplace. However, in the 21st century, that "marketplace" is overwhelmingly digital, and the "customer" is often an algorithm first. This is where Jason Barnard’s application of Digital Marketing Strategy becomes essential. It bridges the gap between Porter's classic strategic theory and the new digital reality. While Porter focused on defining *what* makes a brand unique, Barnard provides the practical framework for *how* to communicate that uniqueness to AI Assistive Engines. These engines don’t just find your brand; they interpret and narrate its story to potential customers. A holistic Digital Marketing Strategy is the only way to ensure the unique value proposition defined by strategists like Porter is accurately encoded into the digital ecosystem.
Posts tagged with Digital Marketing Strategy
092 Master Personal Marketing: How Machines Decide Your Success with Jason Barnard
What if the key to digital marketing success has nothing to do with SEO tricks or technical hacks? Listen here: 092 Master Personal Marketing: How Machines Decide Your Success with...
092 Master Digital Marketing Without the Snake Oil with Jason Barnard
While your competitors chase the newest, shiniest marketing trend, what if you could build a system that consistently attracts customers while you sleep? In this episode, Jason Barnard reveals the...
Your Brand is What Google and AI Say It Is: Jason Barnard on Taking Back Digital Control at DME 2025 in Vilnius.
Jason Barnard, CEO of Kalicube and widely known as The Brand SERP Guy®, took center stage at the prestigious Digital Marketing Europe (DME) 2025 conference in Vilnius, Lithuania, to address...
Matt Raad
Matt Raad is a business and website investor, angel investor, and a leading educator in digital investments. He is recognized as one of Australia’s top experts in buying, renovating, and...
A 13-Point Roadmap for Thriving in the Age of AI Search
Article by Jason Barnard, published by Search Engine Land Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems. The AI revolution is transforming the search landscape...
How can businesses benefit from Kalicube’s expertise in digital branding?
Businesses can significantly benefit from Kalicube’s expertise in digital branding through their innovative and comprehensive approach. The Kalicube Process™ offers a three-stage digital marketing strategy that optimizes a brand’s visibility,...
What is The Kalicube Process?
The Kalicube Process™ is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem. The Process is simple, straightforward,...
How To Build Your Brand and Take Command of Your Online Reputation with Jason Barnard
In this episode, Mike speaks to Jason Barnard, CEO of Kalicube. Using cutting-edge Brand SEO, he shapes brands on Google to reflect a growth-driven vision. Jason unpacks strategies for controlling...
Master Online Brand Storytelling Before Google and AI Do!
Did you know that AI and Google algorithms are already shaping how people see you online? Join Mike SIRIUS and Jason BARNARD as they reveal why mastering your digital presence...
Successful Rule Breakers: Jason Barnard Of Kalicube On How To Succeed By Doing Things Differently
Successful Rule Breakers: Jason Barnard Of Kalicube® On How To Succeed By Doing Things Differently Published on Medium December 03, 2024. Chad Silverstein One of my best unconventional decisions was to work...
How Can You Future-Proof Digital Marketing Amid AI Advancements? (Entrepreneur’s Enigma Podcast)
How Can You Future-Proof Digital Marketing Amid AI Advancements? - Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard introduces the concept of “future-proofing” in Digital...
Mastering Digital Presence: Jason Barnard on Future-Proofing Your Brand in an AI-Driven World
Business Growth Talks is a podcast created and hosted by Mark Hayward, focusing on strategies for growing businesses in their growth stage. The show features interviews with successful entrepreneurs and...
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Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.