Entity-based search

Entity-based search

Description

Search systems that understand and organize information around entities (people, places, things, concepts) rather than just matching keywords.

Posts tagged with Entity-based search

Navigating the New Search Paradigm: Kalicube’s Foundational Leadership in Generative Engine Optimization

TL;DR Generative Engine Optimization (GEO) isn’t a trend. It’s the new baseline. For 20 years, the SEO industry focused on blue links – ranking pages for keywords and chasing clicks....

AIAI-DrivenAlgorithmic Trinity+43 more
Jun 17, 2025 Jason Barnard

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+256 more
May 24, 2025 Jason Barnard

Why Google Knowledge Panels Disappear and How to Get Yours Back

Can a Knowledge Panel Disappear? Yes. Most people believe that after successfully obtaining a Knowledge Panel, it will be there forever. It is tempting to believe that everything will happen...

Anatomy of a Knowledge PanelAuthoritative SourcesBrand+41 more
May 5, 2025 Jason Barnard

Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands

Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s...

BrandEntityEntity-based search+12 more
May 5, 2025 Jason Barnard

What is a Google Knowledge Panel and how to get one

Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...

BrandBrand SearchBrand SERP+28 more
May 5, 2025 Jason Barnard

the future of seo: understanding, credibility, & deliverability

originally published on semrush december 03, 2020 (jason barnard) when someone searches on google (or bing), they express a problem they are seeking to solve or a question they need...

Answer Engine OptimizationAnswer EnginesBing+29 more
May 5, 2025 Jason Barnard

Successful Rule Breakers: Jason Barnard Of Kalicube On How To Succeed By Doing Things Differently

Published on Medium December 3, 2024 (Chad Silverstein) One of my best unconventional decisions was to work one-on-one with three different business coaches, rather than just one. Each coach brought...

AIAI Assistive Engine OptimizationAI Assistive Engines+56 more
Dec 3, 2024 Staff Writer

Chapter Ten: Tactics to Avoid and Mistakes Not to Make

Why cheating Google always backfires Jason Barnard emphasises that your Brand SERP is your digital business card - it reflects the world’s perception of your brand. When the Brand SERP...

BrandBrand SERPBusiness+9 more
Jan 1, 2022 Jason Barnard

Chapter Four: Improving results with partial control on your Brand SERP

Why third-party results can help - or hurt - your Brand SERP Some results on your Brand SERP are only partially under your control. Jason Barnard explains that these third-party...

AmazonBrandBrand SERP+13 more
Jan 1, 2022 Jason Barnard

Brand SERPs Foundations Course: Tactics to Avoid and Mistakes Not to Make

Jason Barnard speaking: The situation you want to improve your brand SERP maybe there’s something in there that doesn’t reflect well on your brand or perhaps you simply want to make...

BrandBrand SearchBrand SERP+16 more
Apr 21, 2021 Jason Barnard

What Is a Google Knowledge Panel and How To Get One

Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...

BrandBrand SearchBrand SERP+28 more
Mar 29, 2021 Jason Barnard

Entity Based Search is now the Most Important Aspect of SEO

Extract from: SEO TRENDS FOR 2021 – PART ONE, published on Rank Ranger March 24, 2021 (Darrell Mordecai) Article on Rank Ranger bringing together expert opinions on SEO trends for...

BingBrandBrand SERP+19 more
Mar 25, 2021 Jason Barnard
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