Entity-based search
Entity-based search
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The Entity-based search definition
Search systems that understand and organize information around entities (people, places, things, concepts) rather than just matching keywords.
Posts tagged with Entity-based search
Navigating the New Search Paradigm: Kalicube’s Foundational Leadership in Generative Engine Optimization
TL;DR Generative Engine Optimization (GEO) isn’t a trend. It’s the new baseline. For 20 years, the SEO industry focused on blue links – ranking pages for keywords and chasing clicks....
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Why Google Knowledge Panels Disappear and How to Get Yours Back
Can a Knowledge Panel Disappear? Yes. Most people believe that after successfully obtaining a Knowledge Panel, it will be there forever. It is tempting to believe that everything will happen...
Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands
Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s...
What is a Google Knowledge Panel and how to get one
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...
the future of seo: understanding, credibility, & deliverability
originally published on semrush december 03, 2020 (jason barnard) when someone searches on google (or bing), they express a problem they are seeking to solve or a question they need...
Chapter Ten: Tactics to Avoid and Mistakes Not to Make
Why cheating Google always backfires Jason Barnard emphasises that your Brand SERP is your digital business card - it reflects the world’s perception of your brand. When the Brand SERP...
Chapter Four: Improving results with partial control on your Brand SERP
Why third-party results can help - or hurt - your Brand SERP Some results on your Brand SERP are only partially under your control. Jason Barnard explains that these third-party...
Brand SERPs Foundations Course: Tactics to Avoid and Mistakes Not to Make
Jason Barnard speaking: The situation you want to improve your brand SERP maybe there’s something in there that doesn’t reflect well on your brand or perhaps you simply want to make...
What Is a Google Knowledge Panel and How To Get One
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...
Entity Based Search is now the Most Important Aspect of SEO
Extract from: SEO TRENDS FOR 2021 – PART ONE, published on Rank Ranger March 24, 2021 (Darrell Mordecai) Article on Rank Ranger bringing together expert opinions on SEO trends for...
Tracking Google Knowledge Graph Algorithm Updates & Volatility
Published on SearchEngineJournal March 11, 2021 (Jason Barnard) Google’s Knowledge Graph algorithm currently updates every 2 to 3 weeks, affecting 60-80% of entities. Here’s what SEOs need to know. Like...
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