Entity Home

Entity Home

Description

Entity Home is the single, authoritative page on the web that defines an entity, acting as the primary source of truth for algorithms. It is also referred to as the Entity Home Page, Entity Canonical, or Point of Reconciliation.

Posts tagged with Entity Home

The Knowledge Panel Course: Getting Your Knowledge Panel to Show on Your Brand SERP

Getting Your Knowledge Panel to Show on Your Brand SERP Jason Barnard speaking: Hi and welcome. As we’ve seen, many entities have Knowledge Panels, but they don’t necessarily trigger on the...

Authoritative SourcesBrandBrand SERP+22 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: Managing People Also Search For and Related Searches

Managing People Also Search For and Related Searches Jason Barnard speaking: Hi and welcome! People Also Search For and Related Searches. Unfortunately, these are almost impossible to control or even significantly...

BrandBrand SERPBusiness+20 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: Getting Your Entity Into Google’s Knowledge Vault

Getting Your Entity Into Google’s Knowledge Vault Jason Barnard speaking: Hi. As you have seen in previous lessons, Google has multiple Knowledge Graph Verticals including Google Books, Google Maps, and the...

BingBrandBrand Visibility+23 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: How a Knowledge Panel Is Built

How a Knowledge Panel Is Built Jason Barnard speaking: Hi and welcome. One thing that is often overlooked is how Google actually builds a Knowledge Panel. As we have seen, a...

BrandBusinessCompany+23 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: The Google Knowledge Extraction Algorithm

The Google Knowledge Extraction Algorithm Jason Barnard speaking: Hi and welcome. The Knowledge Extraction Algorithm is part of the crawling and indexing process. We can consider that it is part of...

EntityEntity HomeFar+12 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: What Information Does Google Show in Knowledge Panels?

What Information Does Google Show in Knowledge Panels? Jason Barnard speaking: Hi. What information does Google show in a Knowledge Panel? Obviously, that depends on the entity type and many other...

BusinessEntityEntity Equivalents+12 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: The Three Google Knowledge Algorithms

Jason Barnard speaking: Hi and welcome. You now know how a Knowledge Panel is built, which vertical Knowledge Graphs are available to you, and how to get into the Knowledge Vault....

Authoritative SourcesBrandEntity+17 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: How to Change Information in a Knowledge Panel

How to Change Information in a Knowledge Panel Jason Barnard speaking: Hi and welcome. Huge question: how do you change information in a Knowledge Panel? There are multiple ways to do...

BusinessCompanyEntity+17 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: How to Claim a Knowledge Panel

Jason Barnard speaking: How to Claim a Knowledge Panel (and When You Shouldn’t) Jason Barnard speaking: Hi and welcome. Why should you claim your Knowledge Panel? Firstly, because it prevents anyone else...

EntityEntity HomeGoogle+6 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: Six Knowledge Verticals that Trigger a Knowledge Panel

Jason Barnard speaking: Hi, and welcome. You might think that all Knowledge Panels are directly linked to Google’s Main Knowledge Graph, which we can also call the Knowledge Vault. This isn’t...

BingBrandBrand Management+26 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: The Powerful Geeky Way to Join the Dots

Jason Barnard speaking: Hi there. This lesson is all about joining the dots using Schema.org Markup. This is the geeky way to join the dots. It is very powerful. So if...

Authoritative SourcesCompanyCorporation+19 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: The Non-Geeky Way to Join the Dots

The Non-Geeky Way to Join the Dots Jason Barnard speaking: Hi and welcome. Now that you have given a clear explanation of the facts on the Entity Home and ensured...

Authoritative SourcesBusinessCompany+16 more
Apr 21, 2021 Jason Barnard
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