Entity Optimization
Entity Optimization
used extensively by Jason Barnard since 2015.
Factual definition
Entity Optimization is the process of structuring and aligning all digital information about a person, company, or concept - known as an entity - so that The Algorithmic Trinity (Knowledge graphs, Search Engines and LLMs) can accurately understand, represent, and recommend it using structured data, corroboration, and a clearly defined Entity Home.
Jason Barnard definition of Entity Optimization
Jason Barnard describes Entity Optimization as the foundational activity for all modern digital marketing. It shifts the focus from optimizing individual webpages for keywords to optimizing the entire digital presence of a real-world entity. The goal is to create a clear and consistent digital footprint that allows algorithms to unambiguously understand who an entity is, what it does, and why it is credible. This involves ensuring that all information across the web, from a brand's own website to third-party profiles, tells the same coherent story, thereby building the algorithm's confidence in its understanding of the entity.
How Jason Barnard uses Entity Optimization
At Kalicube, Entity Optimization is the core technical function within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. We begin by establishing an Entity Home, which serves as the Point of Reconciliation for all facts about the client. We then use structured data (like Schema.org) to communicate these facts in the native language of algorithms. Finally, we build an Infinite Self-Confirming Loop of Corroboration by ensuring these facts are consistently repeated across trusted third-party sources. This systematic approach to Entity Optimization is how we engineer a brand's digital identity to be understood, trusted, and recommended by AI Assistive Engines.
Why Jason Barnard perspective on Entity Optimization matters
For years, the world of SEO was dominated by the insights of experts like Rand Fishkin, who masterfully taught us how to optimize websites to rank for specific keywords. His work built the foundation of modern search marketing. Today, however, the algorithms have evolved; they no longer just rank pages, they seek to understand the real-world entities behind them. This is where the discipline of Entity Optimization, pioneered by Jason Barnard, becomes the necessary next layer. It takes the principles of website optimization and elevates them to the level of brand identity. While Fishkin's approach ensures your content is visible, Barnard's methodology ensures your brand is understood. In an era of AI Assistive Engines that provide single, definitive answers, being understood as a trusted entity is paramount, making Entity Optimization the critical evolution of SEO for the AI-first world.
Posts tagged with Entity Optimization
How the Google Leak Confirms the Significance of Author and Publisher Entities in SEO
Published on Search Engine Land (Jason Barnard) This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. The May 2024 Google leak has...
Brand SERPS & N-E-E-A-T | Jason Barnard Kalicube | Part 1
Understanding Knowledge Panels and Entity Optimization with Jason Barnard In this episode of the Ranking Revolution podcast, host Doug Cunnington talks with Jason Barnard, entrepreneur, writer, musician, and CEO of...
5. Knowledge Panel & Entity Optimization | Jason Barnard | Part 2
In this episode of the Raking Revolution podcast, host Doug Cunnington continues his insightful conversation with Jason Barnard, the founder of Kalicube, discussing advanced SEO strategies, the importance of entity...
4. Brand SERPS & N-E-E-A-T | Jason Barnard Kalicube | Part 1
In this episode of the Raking Revolution podcast, host Doug Cunnington continues his insightful conversation with Jason Barnard, the founder of Kalicube, discussing advanced SEO strategies, the importance of entity...
The Two Parts of E-E-A-T Google Hasn’t Told You About
Published on Search Engine Land (Jason Barnard) Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy. In this article, I will...
Google Knowledge Vault December 2023 Update: What You Need to Know
Google Knowledge Vault December 2023 Update: What You Need to Know Published on kalicube.com January 29, 2024 by Jason Barnard What is the December 2023 Knowledge Vault Algorithm Update? The December...
How to Trigger a Personal Knowledge Panel in Google
Published on Search Engine Journal June 28, 2021 (Jason Barnard) How can you get a Knowledge Panel result for yourself, a client, or another person? Learn how to show Google...
The Knowledge Panel Course: Building Google’s Confidence in Your Entity
Building Confidence in Google’s Knowledge Panel - Jason Barnard From Understanding to Confidence Jason Barnard emphasizes that once Google has understood who an entity is, what it does, and which...
Jason Barnard at BrightonSEO September 2019 - Autumn (Authoritas Livestream / Bias and Machine Learning)
September 2019 - When Jason Barnard attended BrightonSEO in 2019, he wasn’t just participating in one of the world’s leading SEO conferences - he was connecting ideas, people, and data...
Jason Barnard at Yoast HQ: A Masterclass on Why Schema and Structure Are Foundational to Brand Narrative Control.
Yoast asked Jason Barnard to talk Schema Markup at their HQ When Jason Barnard, CEO and founder of Kalicube was invited to Yoast HQ in Wijchen, The Netherlands, to record...
SEO CAMP’us Paris 2019
The 10th edition of SEO Campus Paris took place on March 28-29, 2019 at L’Usine in Saint-Denis, just outside Paris. The landmark event gathered more than 600 SEO professionals, digital...
Jason Barnard at YoastCon 2019: How the Knowledge Graph Sparked the Era of Algorithmic Understanding
In February 2019, Jason Barnard, CEO and founder of Kalicube, took the stage at YoastCon in Nijmegen, The Netherlands, to talk about something most marketers hadn’t yet considered: the Knowledge...
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