Featured Snippets
Featured Snippets
used extensively by Jason Barnard since 2018.
Factual definition
A Featured Snippet is a special box at the top of Google's search results page that directly answers a user's question with a summary extracted from a webpage, including a link to that page.
Jason Barnard definition of Featured Snippets
Jason Barnard frames Featured Snippets not just as a prime piece of search real estate, but as a critical milestone in a brand's journey to influence algorithms. They represent one of Google's first major steps towards becoming an "Answer Engine," a concept that has now evolved into today's AI Assistive Engines. Securing a Featured Snippet demonstrates that Google has a high degree of confidence in a specific piece of your content to be the definitive answer to a query. This is a foundational element of establishing algorithmic trust, a core goal of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy with AIEO baked in. For a brand, it's the first step from simply being listed in search results to being actively recommended by the engine, which is pivotal for controlling your narrative.
How Jason Barnard uses Featured Snippets
At Kalicube, we view the pursuit of Featured Snippets as a key tactic within the Credibility and Deliverability phases of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. While the ultimate goal is to influence Google AI Overviews and other AI Assistive Engines, targeting Featured Snippets provides a foundational training ground for this. By structuring content to answer specific questions clearly and authoritatively, we demonstrate a brand's expertise to Google's algorithms in a format they are built to understand and reward. This process not only captures high-visibility traffic but also systematically "educates" the Knowledge Graph and language models about the brand's core solutions, paving the way for more complex, positive representations in AI results.
Why Jason Barnard perspective on Featured Snippets matters
For years, content marketing pioneers like Marcus Sheridan have championed the "They Ask, You Answer" philosophy, urging businesses to become the most trusted voice in their industry by exhaustively answering every customer question. This is a brilliant strategy for building trust with a human audience, but it leaves a critical question unanswered: how do you prove to algorithms that you are the best teacher? This is where Jason Barnard’s work provides the essential technical bridge. Featured Snippets are the practical, algorithmic reward for executing Sheridan’s philosophy with technical precision. They are the tangible proof that Google’s algorithms agree your content is the most direct and authoritative answer. Understanding how to win Featured Snippets is therefore not an outdated SEO tactic; it is the fundamental training for winning in the new era of AI Assistive Engines like ChatGPT, Bing Copilot, and Google AI, which are built on the exact same principle of finding and elevating the single best answer.
Posts tagged with Featured Snippets
Darwinism in Search - The future of SERPs
Published on Found June 17, 2019 (Greg Jacobs) (Darwinism in Search - The future of SERPs in the Wayback Machine) This is the part of the article that cites Jason...
Improving brand reputation using Google Knowledge Panel
Published on Yaagneshwaran March 9, 2021 (Jason Barnard) Knowledge Panel is not as niche as they used to be back in the day. It’s become relatively universal now. I like...
What is a ranking factor?
Article by Tom Capper on Brainlabs July 23 2019 Amusingly, probably the best insight we’ve had into how Google combines ranking factors came from a question about featured snippets, asked...
Crafting your brand SERP - best practices from Jason Barnard, The Brand SERP guy
Published on SEranking April 03, 2020 (Svetlana Shchehel) Have you ever asked yourself what people see when they Google your brand name? Does your Brand SERP look flattering and convincing...
SERPs and Featured Snippets
Published on Authoritas August 20,2020 (Jason Barnard) How to Rank for Featured Snippets? Jason Barnard is known as The Brand SERP Guy® and he knows a lot about increasing both...
Jason Barnard 📣 Says Google Is Your *HOMEPAGE*
Episode 028 - Jason Barnard Kalicube Brand SERPs, Knowledge Panels by Jason Barnard, SEO Researcher. Watch the video here >> [00:00:00] Paul Andre de Vera: Hey, everyone. I just want...
The Shocking Truth About SEO & Google Rankings (2020-21) | Jason Barnard Interview | Clip
Jason Barnard explains SEO, google rankings and Brand SERP in 7 minutes. From Quest For Questions podcast | Jason Barnard | The Reality of Gig Economy, How To Learn Anything...
The Future of SEO: Understanding, Credibility, & Deliverability
The Future of SEO: Understanding, Credibility, & Deliverability Published on Semrush December 03, 2020 by Jason Barnard When someone searches on google (or bing), they express a problem they are...
Fastlane Founders and Legacy with Jason Barnard
Marketing Podcast “Branded Search (and Beyond) with Jason Barnard” is a leading marketing podcast series produced by Kalicube and hosted by The Brand SERP Guy, Jason Barnard.
SEO in a Nutshell: Understanding, Credibility & Deliverability
SEO in a Nutshell: Understanding, Credibility & Deliverability Published on SearchEngineJournal October 23, 2020 by Jason Barnard Google has three “needs” that we can feed into to win the “modern Google game.”...
SERPs and Featured Snippets
On Friday we have 3 great speakers sharing data and tips about “SERPs, Featured Snippets and User Intent”. We have Jason Barnard, the “Brand SERPs” guy, he’s a full-time 100%...
The Ins and Outs of Featured Snippets and Knowledge Panels (SMX London 2020)
In this packed session, you’ll get a deep dive into the impact of SERP features on different verticals within the UK SERPs and an overview of the types of SERP...
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