Featured Snippets

Featured Snippets

Description
Answer boxes appearing at the top of the SERP, pulled directly from website content and often used by voice assistants and AI-powered answers.
The Featured Snippets definition
These are answer boxes at the top of the SERP, pulled directly from website content. They are often used by voice assistants and represent prime real estate in zero-click search.
How Jason Barnard uses Featured Snippets definition
We format client content with clean HTML, structured headings, and concise answers to target snippet opportunities. We also identify high-intent questions and design content specifically to trigger this feature.
Why Featured Snippets matters to digital marketers
This is how you win "position zero". If your brand provides the answer in the snippet, you dominate the query, even when users don't click. It's an AI visibility lever every brand must control.
Posts tagged with Featured Snippets

SERP Features Course: Optimizing for People Also Ask (PAA Boxes)

Jason Barnard speaking: People Also Ask. What’s the situation? Across all its SERPs, Google is pushing People Also Ask very hard. Why is that? Well, when someone searches on Google, they’re...

AIAmazonBrand+17 more
Apr 21, 2021 Jason Barnard

Brand SERPs Foundations Course: SEO Tactics You’ll Need

Jason Barnard speaking: SEO tactics for your brand SERPs. If you’re an SEO professional, you might feel tempted to skip this video, but then again, a 15-minute refresher course on SEO...

AIBrandBrand SERP+36 more
Apr 21, 2021 Jason Barnard

Jason Barnard – The Brand SERP Guy & Knowledge Graph Expert

Jason Barnard is the CEO of Kalicube®, a marketing agency specializing in Brand SERPs and Knowledge Panels. Jason is one of the most charismatic figures in the world of SEO....

AIAmazonAuthoritative Sources+46 more
Apr 2, 2021 Jason Barnard

How Google Search Ranking Works - Darwinism in Search

Published on SearchEngineJournal May 19, 2019 (Jason Barnard) Here’s what Gary Illyes tells search engineers when they start at Google, and learn a stunning insight into how Google search ranking...

AIConferenceEntity+16 more
Mar 10, 2021 Jason Barnard

Darwinism in Search - The future of SERPs

Published on Found June 17, 2019 (Greg Jacobs) (Darwinism in Search - The future of SERPs in the Wayback Machine) This is the part of the article that cites Jason...

AIBrandBrand SERP+14 more
Mar 9, 2021 Jason Barnard

What is a ranking factor?

Published on Brainlabsdigital July 23, 2019 (Tom Capper) This is the part of the article that cites Jason Barnard’s work: “Amusingly, probably the best insight we’ve had into how Google...

AIBrandFeatured Snippet+5 more
Mar 9, 2021 Jason Barnard

Improving brand reputation using Google Knowledge Panel

Published on Yaagneshwaran March 9, 2021 (Jason Barnard) Knowledge Panel is not as niche as they used to be back in the day. It’s become relatively universal now. I like...

AIAuthoritative SourcesBrand+20 more
Mar 9, 2021 Jason Barnard

What is a ranking factor?

Article by Tom Capper on Brainlabs July 23 2019 Amusingly, probably the best insight we’ve had into how Google combines ranking factors came from a question about featured snippets, asked...

AIBrandFeatured Snippet+5 more
Mar 4, 2021 Jason Barnard

Crafting your brand SERP – best practices from Jason Barnard, The Brand SERP guy

Published on SEranking April 03, 2020 (Svetlana Shchehel) Have you ever asked yourself what people see when they Google your brand name? Does your Brand SERP look flattering and convincing...

AIBrandBrand Awareness+38 more
Mar 4, 2021 Jason Barnard

SERPs and Featured Snippets

Published on Authoritas August 20,2020 (Jason Barnard) How to Rank for Featured Snippets? Jason Barnard is known as The Brand SERP Guy® and he knows a lot about increasing both...

AIBingBrand+22 more
Mar 4, 2021 Jason Barnard

Jason Barnard 📣 Says Google Is Your *HOMEPAGE*

Episode 028 – Jason Barnard Kalicube Brand SERPs, Knowledge Panels by Jason Barnard, SEO Researcher. Watch the video here >> [00:00:00] Paul Andre de Vera: Hey, everyone. I just want...

AIAmazonBing+53 more
Jan 30, 2021 Jason Barnard

The Shocking Truth About SEO & Google Rankings (2020-21) | Jason Barnard Interview | Clip

Jason Barnard explains SEO, google rankings and Brand SERP in 7 minutes. From Quest For Questions podcast | Jason Barnard | The Reality of Gig Economy, How To Learn Anything...

AIBrandBrand SERP+16 more
Dec 10, 2020 Jason Barnard