Killer Whale Update
Killer Whale Update
Description
Kalicube’s internal name for a massive and largely undocumented update to Google’s Knowledge Graph, deeply impacting E-E-A-T signals and Knowledge Panel visibility.
The Killer Whale Update definition
This was a massive, largely undocumented update to Google's Knowledge Graph that deeply impacted E-E-A-T signals and Knowledge Panel visibility, causing volatility in entity understanding.
How Jason Barnard uses Killer Whale Update definition
We analyzed the shift in entity confidence and Knowledge Panel triggers resulting from the update. We then updated the Kalicube Process to reinforce consistency and semantic alignment in response.
Why Killer Whale Update matters to digital marketers
This update revealed how deeply integrated Knowledge Graph shifts are with SEO and brand visibility. Understanding these silent updates gives marketers an edge in maintaining AI-aligned credibility.
Posts tagged with Killer Whale Update
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Google Knowledge Vault December 2023 Update: What You Need to Know
What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023...
Google Knowledge Graph Update – Summer 2023
The biggest and most clear update in Google’s Knowledge Vault happened in 2023! And that Knowledge Vault (Main Knowledge Graph) update cascaded delightfully into the September core update (see below)....
Invitation-Only Mastermind: How Agencies Can Leverage Google’s E-E-A-T Knowledge Graph Update to Increase Revenues
The biggest and most clear update in Google’s Knowledge Vault happened in 2023! Kalicube discovered it and has analysed the update and already has the action items agencies need to...
Google Knowledge Graph Algorithm Updates and Volatility
What is Google’s Knowledge Graph? Google’s Knowledge Graph is a machine-readable encyclopedia of facts Google understands about the world. Google has multiple knowledge graphs, including Google Maps, Google Books, Google...
Google Recognizes Content Creators: A Breakthrough for E-E-A-T and SEO
Published on Search Engine Land (Jason Barnard) This article was featured in Search Engine Land’s Top 10 SEO Expert Columns of 2024 Google now highlights content creators as trusted sources in...
How the Google Leak Confirms the Significance of Author and Publisher Entities in SEO
Published on Search Engine Land (Jason Barnard) This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. The May 2024 Google leak has...
Unpacking Google’s 2024 E-E-A-T Knowledge Graph update
Published on Search Engine Land (Jason Barnard) A version of this article “Understanding Google’s 2024 E-E-A-T Knowledge Graph Update” was published on Swipeinsight Learn how Google is rapidly building its Knowledge...
The Two Parts of E-E-A-T Google Hasn’t Told You About
Published on Search Engine Land (Jason Barnard) Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy. In this article, I will...
Killer Whale Update e E.E.A.T com Jason Barnard (The Brand SERP Guy)
Saiba tudo sobre a Killer Whale Update e N.E.E.A.T.T, a evolução do E.E.A.T com um dos maiores experts no assunto, Jason Barnard (The Brand SERP Guy®). A Killer Whale Update...
Digging deeper into the E-E-A-T Knowledge Graph 2023 update
Published on Search Engine Land (Jason Barnard) More insights into the E-E-A-T Knowledge Graph 2023 update, the evolution of Knowledge Panels and the importance of E-E-A-T signals. In July, Google released...
Inside Google’s massive 2023 E-E-A-T Knowledge Graph update
Published on Search Engine Land (Jason Barnard) Dive deep into the latest Knowledge Graph update’s impact on person entities and how Google’s focus on subtitles enhances E-E-A-T signals. I have been...
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