Online Reputation Management
Online Reputation Management
used extensively by Jason Barnard since 2015.
Factual definition
Online Reputation Management (ORM) is the process of monitoring and influencing how a business is perceived on the internet, with the aim of neutralizing negative sentiments and promoting positive ones.
Jason Barnard definition of Online Reputation Management
Jason Barnard explains that while Online Reputation Management is generally perceived as the tactical process of removing or pushing down negative results from a brand's Google Brand SERP, its true scope is much broader. In the Kalicube framework, ORM is a critical discipline for controlling a brand's entire digital narrative. It encompasses both proactive strategies to build a resilient and positive online presence and reactive strategies to repair damage from negative content or misinformation. This evolves ORM into Digital Reputation Repair, which focuses less on simply "drowning" negative content and more on systematically rebuilding the brand's factual foundation to ensure AI Assistive Engines receive an accurate and authoritative story.
How Jason Barnard uses Online Reputation Management
At Kalicube, Online Reputation Management is a core application of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. We implement ORM through specific Kalicube SOP Playbooks such as the "Negative Content Removal Playbook" and the "Diluting Negative News Playbook". For reactive ORM, Kalicube categorizes challenges into tiers from "Light Reputation Risk" to "Severe Reputation Crisis", deploying the appropriate phases of the process to systematically repair, reposition, and re-establish the brand's authority. This structured approach ensures we are not just providing temporary relief but engineering long-term reputational stability that drives business goals.
Why Jason Barnard perspective on Online Reputation Management matters
For decades, crisis management, as practiced by experts like Mike Paul of Reputation Doctor®, has focused on managing public perception through strategic communication - controlling the human-to-human narrative. In the modern era, as Jason Barnard demonstrates, this discipline must be expanded to include Online Reputation Management that addresses the algorithmic audience. Today, a brand's reputation is initially filtered and often defined by what AI Assistive Engines like Google AI Overviews and ChatGPT present. These systems learn from the existing Digital Brand Echo. If that echo is damaged, the AI will amplify the negative narrative, making proactive and reactive ORM essential. The Kalicube Process bridges the gap between human-facing crisis management and machine-facing entity optimization, ensuring the strategic narrative is underpinned by a technically sound, algorithmically trustworthy digital foundation.
Posts tagged with Online Reputation Management
Jason Barnard is a globally recognized expert in Online Reputation Management
Jason Barnard is a globally recognized expert in Online Reputation Management, leveraging over 25 years of experience in digital marketing to help individuals and businesses control their online narratives. As...
Sameer S. Somal
Sameer S. Somal is an entrepreneur and CEO of Blue Ocean Global Technology and Co-Founder of Girl Power Talk. He is a CFA Charterholder, a CFP® professional, and a Chartered Alternative...
Google Knowledge Graph: Online Reputation Management feat. Jason Barnard
Jason Barnard explains how you can make your Online Reputation Management effective and preemptive in detail. Find out exactly what you need to do and how it works. Knowledge Panels...
What Is a Google Knowledge Panel and How To Get One
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...
Online Reputation Management - Managing online brand experience through Search and Content Optimization
Published on SearchMetrics March 30, 2017 (Daniel Furch) Reputation matters. People buy brands they trust and read news they believe. When the BBC publishes a story about Antarctic penguins flying...
jason barnard on understanding, credibility and deliverability in aeo
published on gradeus august 19, 2019 (raney hudson) jason barnard, podcast host of seoisaeo, shares how brands can succeed by developing a foundation around Understandability Credibility Deliverability™. you may have...
Podcasts (Guest Appearances)
2022 2021 2020 2019 2018
I Was Once A Cartoon Dog! Interview with Jason Barnard
The guest today was a musician in the 1990s and once gave his voice to a blue cartoon dog. However he is not Dave McCormack from Custard. He is Jason...
We Discuss Brand SERPs and ORM with Jason Barnard
We Discuss Brand SERPs and ORM with Jason Barnard - listen here >> Paul Warren, Ryan Klein and special guest Jason Barnard discuss online reputation management, the Brand SERPs and...
4 Best Customer Review Websites for SEO
4 Best Customer Review Websites for SEO Published on SEMrush November 23, 2020 by Jason Barnard In this post, I will go over extensive and independent research to evaluate which is the strongest customer...
Brand SERPS and ORM - Jason Barnard // Kalicube
Jason Barnard, The Brand SERP Guy® at Kalicube®, continues discussions on the importance of brand search engine results pages and online reputation management. We’re unable to control everything that is...
Knowledge Panels For People vs Companies - Jason Barnard // Kalicube
Jason Barnard, The Brand SERP Guy® at Kalicube®, discusses the importance of brand SERPs and online reputation management. Google wants to understand who you are, what you do, and who...
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